---
title: "Warm Typographic Identity and Packaging Design for GLAD"
url: https://stacklist.com/card/8850f77e-592b-4529-836e-265b5133e84c
source_url: "https://thedsgnblog.com/Warm-Typographic-Identity-and-Packaging-Design-for-GLAD-by-Volta"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "GLAD is a bean-to-bar chocolate brand whose typographic identity and packaging design by Volta Studio emphasizes transparency, warmth, and happiness through text-based visuals and a warm color palette. The design forgoes illustration in favor of plain type to communicate product origins, flavor intensity, and the brand's genuine, honest approach."
tags: "packaging-design, branding, typography, chocolate, visual-identity, graphic-design, bean-to-bar"
key_entities: "GLAD (organization), Volta Studio (organization), Nuno Moreira (person), The Design Blog (organization), Porto (location), typographic identity (concept), bean-to-bar chocolate (concept)"
classification: "reference"
content_hash: "sha256:975039adfb7ee2f28255bcc568fd4e36f97c191fe6e304711536d872f9983680"
acp_version: "0.2"
token_counts_approximate: 893
visibility: public
agent_accessible: true
status: "final"
---

# Warm Typographic Identity and Packaging Design for GLAD

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work PACKAGING Warm Typographic Identity and Packaging Design for GLAD by Volta Studio GLAD is a carefully sourced bean-to-bar chocolate that focuses on transparency to reach their main objective: making us feel good and happy. For them, gladness comes from being true and real, so every ingredient, origin and detail matters to create the finest bean to bar chocolate. It all starts with the name, represented in a logo that shifts and springs to work as a visual metaphor for one’s cheerfulness and spontaneity when happy. Everything in the brand is about the happiness that both chocolate and honesty produce: that’s why Volta Studio created a visual identity with a perfect mix of colour and text — colour for joy, text for truth. Being type and text based, Glad uses its packaging as a canvas to tell as much about the product as possible: the origin of its cacao beans, the intensity and style of its flavours and where it is consciously crafted (Porto). No other graphic solutions (like illustration or cacao images) other than plain text were used to highlight the brand’s transparency. This was done using a simple and forthright typeface to reinforce Glad’s genuine approach, allied with a palette of warm tones that convey pleasant emotions. Its colours allow for great contrasts that offer both enormous shelf presence as well as feelings of intense and rich flavours. Glad truly is what it says it is, working daily (and gladly) to respect their ever happy and positive motto: Be real. Be true. Be Glad. CREDITS Design: Volta Studio Photography: Nuno Moreira Copyright @ Volta Studio ABOUT VOLTA STUDIO Volta is an independent design studio focused on branding, packaging and graphic design. They want the brands they create and work with to be relevant, attractive, honest and unique. Be that for big established clients or small exciting new companies. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO