---
title: "Blazing Bourbon Chicken x Hot Ones"
url: https://stacklist.com/card/87ab53ac-aaf2-4813-a917-b26b9562b39e
source_url: "https://themany.com/projects/blazing-bourbon-chicken"
stack: https://stacklist.com/c/business/stack/9264d1ed-04a3-4cc4-b89e-89ab999387b6
summary: "Blazing Bourbon Chicken is a new Panda Express offering promoted through a partnership with the popular online series Hot Ones. The campaign leveraged the show's cultural relevance and \"swicy\" product positioning to drive consideration and sales among target consumers."
tags: "panda-express, hot-ones, brand-partnership, product-launch, social-media, video-marketing, swicy"
key_entities: "Panda Express (organization), Hot Ones (event), Blazing Bourbon Chicken (concept), Collective Cravers (concept), TikTok (technology), Snapchat (technology)"
classification: "analysis"
content_hash: "sha256:3fdd9f58f060075446dafb104a9dee7ed6074ac6125742be54d8bdd05a8aa4c3"
acp_version: "0.2"
token_counts_approximate: 163
visibility: public
agent_accessible: true
status: "final"
---

# Blazing Bourbon Chicken x Hot Ones

Leveraging the IP of a culturally relevant partnership to introduce a new offering from Panda Express Services Connections Strategy Social & Content Strategy Creative Development Video Production Oversight Outputs Brand Positioning Online Video TikTok/Reels/Shorts Snapchat As part of a larger partnership with the hit online series, “Hot Ones,” we drove consideration for Panda Express by leveraging the show and driving sales of their new offering, Blazing Bourbon Chicken. We enticed “Collective Cravers” to add Panda to their rotation by connecting the “swicy” (sweet & spicy) product with Hot Ones to energize brand health and drive sales.