---
title: "Movember"
url: https://stacklist.com/card/84f467b8-9e73-4d6a-b173-7ce5b972072e
source_url: "https://themany.com/projects/movember"
stack: https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491
summary: "Movember Moustache Film for Gillette is a cinematic campaign starring Australian cricket captain Pat Cummins that celebrates the cultural power of the moustache and inspires global participation in men's health movement. The integrated campaign uses playful transformations, cricket heritage, and humor to position Gillette at the ritualistic beginning of Movember while making men's health feel approachable and shareable."
tags: "movember, gillette, mens-health, video-campaign, cricket, brand-partnership, social-media"
key_entities: "Gillette (organization), Movember (organization), Pat Cummins (person), Australia (location), mens-health (concept), moustache-culture (concept), Movember (event)"
classification: "video"
content_hash: "sha256:74e5aed637bb1f3ad1eb2cdc704a569d6e206d4b863c14de5f2864523cd398bb"
acp_version: "0.2"
token_counts_approximate: 574
visibility: public
agent_accessible: true
status: "final"
---

# Movember

A playful, cinematic celebration of the moustache’s cultural power - starring Australia’s cricket captain and cultural icon Pat Cummins - that unites Gillette and Movember to inspire more men to take part in a global movement for men’s health. Services Video Production Oversight Creative Development Creator Content Brand & Campaign Creative Brand & Creative Strategy Outputs Online Video Strategy Television Video Campaign Creative Creator Collaboration TV & CTV Digital Video Organic Social Influencer & Creator Strategic Partnerships Movember wanted a fresh spark. Something that didn’t just remind people to grow a moustache, but reignited the culture around it. A piece of work that tapped into the mythology of the Mo and the global movement for men’s health. Gillette, the brand synonymous with beginnings, needed a role that felt iconic rather than obligatory. And Pat Cummins (Australia’s men’s cricket captain and a modern symbol of quiet strength and decency) offered the perfect cultural anchor. The task: bring these worlds together in a way that feels cultural, participatory, timely, and irresistibly shareable, inspiring more men everywhere to take part in the movement. We placed Gillette at the ritualistic beginning of Movember, the Shave Down, and built a film that uses Pat’s credibility, humility and sense of humour to make men’s health feel approachable. By tapping into Australia’s long-running cultural love affair with cricket moustaches, we created an idea that resonates locally but reads instantly to international audiences: legendary mos, iconic characters, and a relatable moment of self-reflection that everyone understands. We brought audiences inside Pat Cummins’ bathroom the birthplace of every Movember Mo, and used playful transformations, legendary cricket moustaches, and razor-sharp dialogue to explore the cultural history and imagination around the Mo. Pat morphs through iconic legendary cricket moustaches, before breaking the fourth wall and inviting the world to join him in championing men’s health. The result is a charming, hyper-shareable film and integrated campaign that blends humour, heritage, and heart — proudly grown with Movember, proudly shaved with Gillette — and built to inspire participation on a global scale.