{"version":"1.0","type":"card","id":"84ef0212-a9d4-4a25-b4ee-d88139a3ada1","url":"https://stacklist.com/card/84ef0212-a9d4-4a25-b4ee-d88139a3ada1","title":"How schema markup fits into AI search — without the hype","source_url":"https://searchengineland.com/schema-markup-ai-search-no-hype-472339","note":"Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.","image":{"url":"https://ucarecdn.com/54e2ea8c-fe9c-4517-b3fc-77b4df8e5bb0/","alt":"How schema markup fits into AI search — without the hype","width":1400,"height":1400},"stack":{"id":"7e590e70-3376-4585-bbeb-f3be01f10bfe","title":"On-page GEO Checklist","url":"https://stacklist.com/stack/7e590e70-3376-4585-bbeb-f3be01f10bfe"},"created_at":"2026-07-15T12:33:29.216Z","updated_at":null,"aco":{"summary":"Schema markup helps AI search systems understand entities and relationships on web pages, though it doesn't guarantee citations. Google and Microsoft have confirmed schema provides advantages in AI search results, but the evidence shows more nuanced benefits than commonly hyped.","tags":["schema-markup","ai-search","seo","structured-data","entity-recognition","ai-overviews"],"key_entities":[{"name":"Google","type":"organization","confidence":0.95},{"name":"Microsoft Bing","type":"organization","confidence":0.95},{"name":"Aimee Jurenka","type":"person","confidence":0.9},{"name":"Pat Goggins","type":"person","confidence":0.85},{"name":"Danny Goodwin","type":"person","confidence":0.85},{"name":"Fabrice Canel","type":"person","confidence":0.9},{"name":"AI Overviews","type":"technology","confidence":0.9},{"name":"Copilot","type":"technology","confidence":0.9},{"name":"ChatGPT","type":"technology","confidence":0.85},{"name":"Perplexity","type":"technology","confidence":0.85},{"name":"Semrush","type":"organization","confidence":0.85},{"name":"schema-markup","type":"concept","confidence":0.95},{"name":"entity-relationships","type":"concept","confidence":0.9},{"name":"knowledge-graph","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-07-15T12:33:36.370Z"},"token_counts":{"approximate":8950,"cl100k":17862},"content_hash":"sha256:a198ec199c63c80eb738e8317fb90e5c6cda821ac0ff890af870cd6ecc11123f","acp_version":"0.2","body_available":true,"body_tokens":8950,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/84ef0212-a9d4-4a25-b4ee-d88139a3ada1.json","html":"https://stacklist.com/card/84ef0212-a9d4-4a25-b4ee-d88139a3ada1","md":"/api/public/card/84ef0212-a9d4-4a25-b4ee-d88139a3ada1.md","stack_json":"/api/public/stack/7e590e70-3376-4585-bbeb-f3be01f10bfe.json"}}