{"version":"1.0","type":"card","id":"8438dc08-2bec-425a-92a0-e9ec51bd962c","url":"https://stacklist.com/card/8438dc08-2bec-425a-92a0-e9ec51bd962c","title":"You want to increase your reach on LinkedIn? | Alicia Teltz | 80 comments","source_url":"https://www.linkedin.com/posts/alicia-teltz_you-want-to-increase-your-reach-on-linkedin-activity-7361714750499532800-7ZiM?utm_source=share&utm_medium=member_ios&rcm=ACoAAAA79UMBofByQG1Y2CI4kFTsB7Sn6zg3fPM","note":"You want to increase your reach on LinkedIn?\nI'm an ex-LinkedIn employee, and these 5x things matter more than the algorithm.\n\nLinkedIn makes $18B a year.\nAnd it's NOT from your posts.\n\nHere are 5x things creators don’t think about:\n\n\n1️⃣ LinkedIn is a map of the global economy 🌎\n\n→ 1Bn+ users, 67M companies, 113K Schools, 41K Skills, ... \n→ Think just how ENORMOUS that amount of data is. \n→ LinkedIn sells this data to governments and big companies so they can forecast skills gaps and industry shifts.\n\n2️⃣ Microsoft didn’t buy “just another social app” 🤳🏻\n\n→ Microsoft bought LinkedIn in 2016 for $26.2Bn. \n→ Why? To own the data as described under point 1 and putting it into everyday Microsoft workflow tools (Outlook, MS Teams, etc.).\n\n3️⃣ LinkedIn is a multi-billion-dollar Software-as-a-Service company 💵\n\n→ LinkedIn is an enterprise SaaS company with serious ARR. \n→ The feed builds trust; their software products convert it.\n→ $8Bn ARR - Talent Solutions, $5Bn ARR - Marketing Solutions, $3Bn ARR - Sales & Learning Solutions, $2Bn ARR - Premium Subscriptions \n\n4️⃣ LinkedIn’s users are high‑earning, career‑focused Millennials 💼\n→ 53% of users earn over $100,000 \n→ 47% of users are aged 25–34 \n→ Keep in mind WHO you are targeting with your content.\n\n5️⃣ LinkedIn News is a global editorial operation 📰\n\n→ LinkedIn collaborates with over 400 news publishers globally.\n→ Editors describe it as a mix of Journalism + Creator expertise + Algorithmic distribution.\n→ Focused on credible, career-relevant information into your feed, rather than sensationalism.\n\n\n👇🏻 TL;DR \n\nLinkedIn isn’t “Facebook for jobs.”\nIt’s a data, software, and media company.\n→ One that happens to have a social layer on top.\n\n💡Remember\n\nLinkedIn wants people to post content. \nBut that’s not their endgame.\nYou’re playing in their playground.\n\nThe algorithm is optimised for their business outcomes, not creator clout.\nThey’ll boost content that ultimately helps them sell more SaaS (to recruiters, marke","image":{"url":"https://ucarecdn.com/64c33346-b2a3-4ae3-89f2-bd715a45acd4/","alt":"You want to increase your reach on LinkedIn? | Alicia Teltz | 80 comments","width":1200,"height":630},"stack":{"id":"bdbd6840-466a-414b-9e28-5af5b7e2e4a3","title":"Work","url":"https://stacklist.com/c/business/stack/bdbd6840-466a-414b-9e28-5af5b7e2e4a3"},"created_at":"2025-08-14T13:28:43.090Z","updated_at":null,"aco":null,"_links":{"self":"/api/public/card/8438dc08-2bec-425a-92a0-e9ec51bd962c.json","html":"https://stacklist.com/card/8438dc08-2bec-425a-92a0-e9ec51bd962c","md":"/api/public/card/8438dc08-2bec-425a-92a0-e9ec51bd962c.md","stack_json":"/api/public/stack/bdbd6840-466a-414b-9e28-5af5b7e2e4a3.json"}}