{"version":"1.0","type":"card","id":"83d5d1cf-2000-4670-912b-ff01ac0e8371","url":"https://stacklist.com/card/83d5d1cf-2000-4670-912b-ff01ac0e8371","title":"Participation: How The Many Builds Brand Relevance","source_url":"https://www.themany.com/participation","note":"The Many's core thesis: engaged customers are 50% more likely to repurchase and 70% more likely to recommend, per Harvard Business Review.","image":{"url":"https://ucarecdn.com/32fa4ae9-53d6-4c19-a31b-9e6ebd7969d4/","alt":"Participation: How The Many Builds Brand Relevance","width":193,"height":145},"stack":{"id":"921e4582-8dac-4786-aeaa-216391c8887c","title":"Participation Marketing - Essays and Framework","url":"https://stacklist.com/c/business/stack/921e4582-8dac-4786-aeaa-216391c8887c"},"created_at":"2026-09-23T11:28:44.374Z","updated_at":null,"aco":{"summary":"This content argues that brands must build relevance through participatory culture by inviting active engagement rather than passive consumption from their audiences. Participation drives loyalty, with engaged customers 50% more likely to make repeat purchases and 70% more likely to recommend brands to others.","tags":["participatory-culture","brand-engagement","community-building","customer-loyalty","social-marketing","active-participation","brand-relevance"],"key_entities":[{"name":"Harvard Business Review","type":"organization","confidence":0.95},{"name":"participatory culture","type":"concept","confidence":0.98},{"name":"brand relevance","type":"concept","confidence":0.97},{"name":"customer loyalty","type":"concept","confidence":0.96},{"name":"community engagement","type":"concept","confidence":0.95}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:28:36.678Z"},"token_counts":{"approximate":410,"cl100k":354},"content_hash":"sha256:dcacbc0342b8aaf3048a955ec974452eed24781bcdcbb712501f6c44a8e4a1a6","acp_version":"0.2","body_available":true,"body_tokens":410,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/83d5d1cf-2000-4670-912b-ff01ac0e8371.json","html":"https://stacklist.com/card/83d5d1cf-2000-4670-912b-ff01ac0e8371","md":"/api/public/card/83d5d1cf-2000-4670-912b-ff01ac0e8371.md","stack_json":"/api/public/stack/921e4582-8dac-4786-aeaa-216391c8887c.json"}}