---
title: "Sizzling Shrimp: iSpot Breakthrough Winner"
url: https://stacklist.com/card/833a2d15-f15f-435f-898e-aef6e10b9103
source_url: "https://themany.com/projects/sizzling-shrimp"
stack: https://stacklist.com/c/business/stack/9264d1ed-04a3-4cc4-b89e-89ab999387b6
summary: "Sizzling Shrimp is a consumer-insight driven campaign by Panda Express that introduced a new wok-fired dish and earned iSpot's Breakthrough Award through immersive social activations and influencer partnerships. The campaign exceeded sales goals, achieved strong ad recall rates, and drove incremental purchases by focusing on guest experience rather than product features."
tags: "shrimp-campaign, social-media-marketing, influencer-collaboration, product-launch, brand-strategy, consumer-insights, award-winning"
key_entities: "Panda Express (organization), iSpot (organization), Sizzling Shrimp (concept), NCAA March Madness (event), Sizzling Streaks (concept), TikTok/Reels/Shorts (technology), United States (location)"
classification: "analysis"
content_hash: "sha256:f0ecbd091f2da4bc8d638699ee21551f6ae3c9b4bba675b9127af0bdf16b0725"
acp_version: "0.2"
token_counts_approximate: 626
visibility: public
agent_accessible: true
status: "final"
---

# Sizzling Shrimp: iSpot Breakthrough Winner

Evolving from a product-insight to a consumer-insight driven campaign, Sizzling Shrimp exceeded sales goals and earned iSpot’s Breakthrough Award Services Brand & Creative Strategy Social & Content Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Outputs Creative Platform Campaign Creative TikTok/Reels/Shorts Meta Content Creator Collaboration Influencer Management TV & CTV Print & OOH Digital Video Display & Programmatic Social Activations Influencer & Creator Organic Social Impact iSpot Breakthrough Award Introducing an Entirely New Craveable Dish Introduce a new wok-fired dish, Sizzling Shrimp, highlighting the high quality ingredients. Get guests to see Sizzling Shrimp as an entirely new dish from Panda Express that forms an unexpected and new craving. A Sea of Opportunity: With shrimp being the #1 seafood in America and 70% of US consumers enjoying trying new experiences, including food discovery, there’s an opportunity to illustrate the layers of joy and happiness in each perfect bite of Sizzling Shrimp. A Mouth-Watering Social Activation Introduce Sizzling Shrimp to the world with a series of immersive, mouthwatering moments with a focus on the joyful guest experience. An evolution from previous product-focused campaigns for Panda Express, this focus on the guest experience unlocks a new way to connect to guests, showcasing the sensory experience with Sizzling Shrimp. Additional buzz and sales were generated by leveraging a cultural moment, NCAA’s March Madness, with a real-time social activation, Sizzling Streaks. iSpot: Breakthrough Award Winner This consumer-insight focused campaign earned the iSpot Breakthrough Award with strong ad recall rates, exceeded sales goals, and drove incremental purchases. Both awareness and guest satisfaction were higher than typical new product campaigns for Panda Express. Sizzling Streaks built excitement and drew engagement, both through organic social and influencer content. Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry