{"version":"1.0","type":"card","id":"833a2d15-f15f-435f-898e-aef6e10b9103","url":"https://stacklist.com/card/833a2d15-f15f-435f-898e-aef6e10b9103","title":"Sizzling Shrimp: iSpot Breakthrough Winner","source_url":"https://themany.com/projects/sizzling-shrimp","note":"Consumer-insight campaign for a new wok-fired shrimp dish beat sales goals and won iSpot's Breakthrough Award.","image":{"url":"https://ucarecdn.com/1ef57538-6f9d-46f5-ab91-357628a671b2/","alt":"Sizzling Shrimp: iSpot Breakthrough Winner","width":8192,"height":5461},"stack":{"id":"9264d1ed-04a3-4cc4-b89e-89ab999387b6","title":"Panda Express Campaigns and Case Studies","url":"https://stacklist.com/c/business/stack/9264d1ed-04a3-4cc4-b89e-89ab999387b6"},"created_at":"2026-09-23T11:29:43.815Z","updated_at":null,"aco":{"summary":"Sizzling Shrimp is a consumer-insight driven campaign by Panda Express that introduced a new wok-fired dish and earned iSpot's Breakthrough Award through immersive social activations and influencer partnerships. The campaign exceeded sales goals, achieved strong ad recall rates, and drove incremental purchases by focusing on guest experience rather than product features.","tags":["shrimp-campaign","social-media-marketing","influencer-collaboration","product-launch","brand-strategy","consumer-insights","award-winning"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"iSpot","type":"organization","confidence":0.99},{"name":"Sizzling Shrimp","type":"concept","confidence":0.99},{"name":"NCAA March Madness","type":"event","confidence":0.95},{"name":"Sizzling Streaks","type":"concept","confidence":0.95},{"name":"TikTok/Reels/Shorts","type":"technology","confidence":0.9},{"name":"United States","type":"location","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:59.994Z"},"token_counts":{"approximate":626,"cl100k":492},"content_hash":"sha256:f0ecbd091f2da4bc8d638699ee21551f6ae3c9b4bba675b9127af0bdf16b0725","acp_version":"0.2","body_available":true,"body_tokens":626,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/833a2d15-f15f-435f-898e-aef6e10b9103.json","html":"https://stacklist.com/card/833a2d15-f15f-435f-898e-aef6e10b9103","md":"/api/public/card/833a2d15-f15f-435f-898e-aef6e10b9103.md","stack_json":"/api/public/stack/9264d1ed-04a3-4cc4-b89e-89ab999387b6.json"}}