---
title: "Nature's Bakery Names The Many Agency of Record"
url: https://stacklist.com/card/81268d7c-50fb-4e32-84f3-f7809c016ac9
source_url: "https://lbbonline.com/news/the-many-named-agency-of-record-for-nature-s-bakery"
stack: https://stacklist.com/c/business/stack/48ae8f31-54e4-429c-a90a-dfd48f9cbc7c
summary: "Nature's Bakery has named The Many as its agency of record, marking a significant account win in the advertising industry. The announcement reflects the brand's strategic partnership decision for its marketing and advertising services."
tags: "advertising, agency-news, nature-s-bakery, account-win, marketing, brand-management"
key_entities: "Nature's Bakery (organization), The Many (organization), agency of record (concept)"
classification: "news"
content_hash: "sha256:525ae6531fbd9df0cd75e96d3ea78aa1997e56beebd94b515057d63c3693b41f"
acp_version: "0.2"
token_counts_approximate: 2019
visibility: public
agent_accessible: true
status: "final"
---

# Nature's Bakery Names The Many Agency of Record

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ssr client="load" opts="{&quot;name&quot;:&quot;Header&quot;,&quot;value&quot;:true}" await-children> Edition Hires, Wins &amp; Business in association with ARC The Many Named Agency of Record for Nature’s Bakery The agency&#x27;s scope covers strategy and creative, with a campaign set to launch in early 2027. 22/04/2026 · 133 views Like Add to… Share Editorial Series Hires, Wins &amp; Business People moves, company launches, account wins and other business news. ​ The Many has been named agency of record for Nature's Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency's scope covers strategy and creative, with a campaign set to launch in early 2027. "We're excited to build brand love for Nature's Bakery through breakthrough, culturally relevant content and to drive high growth on this beloved snack bar brand!" said Pilar Arellano, SVP, head of marketing at Nature's Bakery. Nature's Bakery believes simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, they soft bake the goodness of real, wholesome ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, nut-free, dairy-free, and non-GMO Project Verified. Nature's Bakery products are sold nationally at 100,000 stores, including Target, Walmart, and Costco. For more information, visit naturesbakery.com . Business Hires, Wins &amp; Business Brandon Wins Strategic and Creative Assignment for Reser’s Branded Deli Salads &amp; Side Dishes Brandon · Mount Pleasant, US 26/10/2026 · 13 views Hires, Wins &amp; Business Reverie Content Welcomes Director Femke Huurdeman REVERIE Content · Los Angeles, US 26/10/2026 · 21 views Hires, Wins &amp; Business Hornet Signs Director Lucas Ansel Hornet · New York, US 26/10/2026 · 44 views Hires, Wins &amp; Business Digitas UK Appoints Andy Sandoz as Chief Creative Officer Digitas · London, UK 26/10/2026 · 110 views Hires, Wins &amp; Business McCann Names Andrés Ordóñez Global Chairman McCann North America · New York, US 26/10/2026 · 160 views Hires, Wins &amp; Business The Many&#x27;s Christian Jacobsen Releases Book Urging Brands to Focus on Participation The Many · Los Angeles, US 20/10/2026 · 69 views Hires, Wins &amp; Business El Pollo Loco Adds The Many to Creative Agency Roster The Many · Los Angeles, US 24/08/2026 · 235 views Hires, Wins &amp; Business The Many Launches Botanical Brewing Company The Many · Los Angeles, US 14/05/2026 · 153 views Creative The Many Drops Street-Vibe Brand Platform for Bang Energy The Many · Los Angeles, US 19/10/2025 · 86 views Awards and Events AWARD School Launches First Collaborative Brief Advertising Council Australia · Sydney, AU 14/07/2025 · 159 views Stay in the Loop Get the best of LBB delivered to your inbox. 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