{"version":"1.0","type":"card","id":"7e8bb3f9-6cfd-41d1-b029-a9713b7470e9","url":"https://stacklist.com/card/7e8bb3f9-6cfd-41d1-b029-a9713b7470e9","title":"Brands Don't Build Rituals","source_url":"https://www.theparticipationexchange.com/p/brands-dont-build-rituals","note":"Official reference from theparticipationexchange.com.","image":{"url":"https://ucarecdn.com/cb3940b1-f177-4958-82ac-e84906bae82f/","alt":"Brands Don't Build Rituals","width":1200,"height":630},"stack":{"id":"921e4582-8dac-4786-aeaa-216391c8887c","title":"Participation Marketing - Essays and Framework","url":"https://stacklist.com/c/business/stack/921e4582-8dac-4786-aeaa-216391c8887c"},"created_at":"2026-09-23T11:29:07.078Z","updated_at":null,"aco":{"summary":"Brands cannot build rituals; they can only notice them forming and earn a place within them. Ritual requires three properties—sensory texture, intentional meaning, and identity formation—where only the first can be designed by brands, while meaning and identity must emerge from the participant themselves.","tags":["ritual","branding","identity","engagement","participation","marketing","behavior"],"key_entities":[{"name":"Christian Jacobsen","type":"person","confidence":0.95},{"name":"ritual","type":"concept","confidence":0.99},{"name":"participation","type":"concept","confidence":0.92},{"name":"identity","type":"concept","confidence":0.98},{"name":"engagement","type":"concept","confidence":0.94},{"name":"persuasion","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:45:45.698Z"},"token_counts":{"approximate":3507,"cl100k":2820},"content_hash":"sha256:bd09f9dec4674b2fe5e84bbdd7cede2444be7805785c759956b401244f518415","acp_version":"0.2","body_available":true,"body_tokens":3507,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/7e8bb3f9-6cfd-41d1-b029-a9713b7470e9.json","html":"https://stacklist.com/card/7e8bb3f9-6cfd-41d1-b029-a9713b7470e9","md":"/api/public/card/7e8bb3f9-6cfd-41d1-b029-a9713b7470e9.md","stack_json":"/api/public/stack/921e4582-8dac-4786-aeaa-216391c8887c.json"}}