{"version":"1.0","type":"card","id":"7c8b782f-d9f2-44a3-8b05-e15c818db0eb","url":"https://stacklist.com/card/7c8b782f-d9f2-44a3-8b05-e15c818db0eb","title":"QDOBA Free Guac Avocado Truck Stunt","source_url":"https://shortyawards.com/11th/qdoba-ships-competitor-a-truckload-of-trolling-on-national-avocado-day","note":"QDOBA trolled a rival with 1,616 lbs of avocados on National Avocado Day: 100M+ earned impressions in one day and a Shorty Award win.","image":{"url":"https://ucarecdn.com/30ea95ce-6ae2-4f8f-a87f-73b811a3473d/","alt":"QDOBA Free Guac Avocado Truck Stunt","width":500,"height":300},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"The Many: Food and Beverage Campaign Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-10-26T22:14:19.067Z","updated_at":null,"aco":{"summary":"QDOBA executed a real-time marketing stunt during National Avocado Day by delivering a truck loaded with 1,616 lbs of avocados to Chipotle locations in Denver, generating over 100 million earned media impressions. The campaign demonstrated QDOBA's brand expertise in guacamole while playfully trolling a competitor on social media.","tags":["social-media","marketing-campaign","brand-awareness","real-time-response","guerrilla-marketing","food-beverage","stunt"],"key_entities":[{"name":"QDOBA","type":"organization","confidence":0.99},{"name":"Chipotle","type":"organization","confidence":0.99},{"name":"National Avocado Day","type":"event","confidence":0.95},{"name":"11th Annual Shorty Awards","type":"event","confidence":0.95},{"name":"Denver","type":"location","confidence":0.92},{"name":"BuzzFeed","type":"organization","confidence":0.88},{"name":"CNBC","type":"organization","confidence":0.88},{"name":"Reddit","type":"organization","confidence":0.88},{"name":"earned-media","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:13:50.710Z"},"token_counts":{"approximate":1315,"cl100k":1045},"content_hash":"sha256:05b374ec74b77b05709f9e36740fd98adb685ede892497aaa2f10350e50520ce","acp_version":"0.2","body_available":false,"body_tokens":0,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/7c8b782f-d9f2-44a3-8b05-e15c818db0eb.json","html":"https://stacklist.com/card/7c8b782f-d9f2-44a3-8b05-e15c818db0eb","md":"/api/public/card/7c8b782f-d9f2-44a3-8b05-e15c818db0eb.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}