---
title: "Brand Identity for Superorganism Biodiversity Venture Fund"
url: https://stacklist.com/card/7678fa36-1b0e-4465-89e9-65ba07e12cc5
source_url: "https://thedsgnblog.com/Brand-Identity-for-Superorganism-Biodiversity-Venture-Fund-by-Goodside"
stack: https://stacklist.com/c/business/stack/26c3664b-4232-4e58-abdc-c8e118e9068c
summary: "Goodside studio created a brand identity for Superorganism, the first venture fund dedicated to biodiversity, blending concepts from venture capital and environmentalism. The identity features an abstracted monogram inspired by coral polyps with six-fold symmetry and organic wordmark details that reflect the fund's mission to combat mass extinction."
tags: "branding, brand-identity, biodiversity, venture-capital, graphic-design, sustainability, logo-design"
key_entities: "Superorganism (organization), Goodside (organization), Tom Quigley (person), Kevin Webb (person), Jessica Strelioff (person), Danielle LaRoy (person), Hunter Thompson (person), The Design Blog (organization), biodiversity (concept), venture capital (concept)"
classification: "reference"
content_hash: "sha256:8f0b35ce27be2abca21c480eac8b4b89be873f652f8b253ed92d1cdaa3c16869"
acp_version: "0.2"
token_counts_approximate: 930
visibility: public
agent_accessible: true
status: "final"
---

# Brand Identity for Superorganism Biodiversity Venture Fund

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside Superorganism is not your typical venture capital firm. In an effort to end today’s mass extinction crisis, conservation technologist, Tom Quigley, and venture capitalist, Kevin Webb, teamed up to build Superorganism: the first venture fund for biodiversity. Superorganism invests in seed-stage startups working to benefit biodiversity while generating venture-scale returns. With their second fund fast approaching, Superorganism reached out to Goodside to create a brand identity as unique as they are. Inspired by the wonder of nature and the ambition of their vision, Goodside developed a strategy and identity that did exactly that. Understanding Superorganism meant understanding equally the worlds of venture capital and environmentalism. The contrasts between the two disciplines inspired Goodside to play with the concepts of present and future, reality and possibility, what is and what if .  A superorganism is a collection of agents that acts in concert to produce phenomena governed by the larger collective—think ant colonies, bee hives, and coral reefs. Beyond the obvious community connection, the name is a nod to the notion that our entire planet of species and ecosystems exists in a collective balance. With the new logo, Goodside celebrated this balance with an abstracted monogram-turned-coral polyp with six-fold symmetry and a natural dynamism. The wordmark similarly comes alive with organic details that climb from their letterforms, disrupting, striving, and growing. CREDITS Design: Goodside Team: Jessica Strelioff, Danielle LaRoy, Hunter Thompson , Tom Quigley, Kevin Webb Copyright @ Goodside ABOUT GOODSIDE Goodside is a full-service brand studio led by Jessica Strelioff and Danielle LaRoy. After years working in-house and agency-side, we teamed up to create a new kind of studio. One part visual. One part verbal. Weaving color, concept, and copy into cohesive brand systems that scale. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO