---
title: "Everyone Deserves to Be Seen"
url: https://stacklist.com/card/73f7f0e4-ce50-4d76-b531-e196771b0319
source_url: "https://themany.com/projects/everyone-deserves-to-be-seen"
stack: https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491
summary: "The Everyone Deserves To Be Seen campaign humanized Stitch Fix's tech-driven brand through an integrated strategy centered on the 2019 Oscars, utilizing TV, outdoor advertising, and activations to emphasize personal styling connections. The campaign achieved a 25% increase in sales year-over-year and a 17% increase in active users by framing real customer stories around the concept that everyone deserves confidence in their appearance."
tags: "brand-campaign, humanization, oscars, stitch-fix, integrated-marketing, styling, customer-engagement"
key_entities: "Stitch Fix (organization), Oscars (event), Everyone Deserves To Be Seen (concept), personalized styling (concept), brand humanization (concept)"
classification: "analysis"
content_hash: "sha256:3cdda860e62c4c38734dea6470eede40e3012f4dc2f30557b465fc9830240719"
acp_version: "0.2"
token_counts_approximate: 631
visibility: public
agent_accessible: true
status: "final"
---

# Everyone Deserves to Be Seen

This huge campaign centered around the Oscars and utilized TV, Outdoor, Activations, Takeovers and Direct Response. Our strategy centered around humanizing a company known more for its tech algorithm than the personal stylists that take the time to personally connect with every subscriber to make them look fantastic every, single, day. Services Brand & Creative Strategy Social & Content Strategy Measurement & Analytics Strategy Brand & Campaign Creative Outputs Tone of Voice Brand Positioning Impact 25% Increase in Sales YoY 17% Increase in Active Users Identity Challenge... Accepted Stitch Fix, having grown significantly since its inception, faced a brand identity challenge. While recognized for its tech-driven approach to personalized styling, it was missing the clear voice and platform needed for broadening the brand’s appeal. Clothes Tailored to You Many view clothing and styling as a personal and sometimes challenging experience. Clothes should be tailored to individuals, rather than the other way around. By delving into real-life stories of individuals and their styling struggles, there was an opportunity to humanize and give emotional depth to the brand. Framed Around Real Stories An integrated brand campaign was launched during the 2019 Oscars, emphasizing the idea that "Everyone Deserves to be Seen." This was complemented by nationwide out-of-home (OOH) station dominations, informing a broad audience that confidence in clothing isn't reserved for the red carpet. This entire approach was framed around real stories and the idea of understanding and addressing the styling needs of real people. Surge in Sales, Surge in Growth Post-campaign, Stitch Fix experienced a surge in sales growth, reporting a 25% increase compared to the previous year, surpassing both analysts' and management's expectations. Additionally, the number of active users (those who received clothing in the previous 12 months) grew by 17%. YoY Sales Grew % Active Users Increased % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry