---
title: "Beyond the Original Orange Chicken"
url: https://stacklist.com/card/727e0aa7-4bb6-4f8f-a8b7-47f2aae36443
source_url: "https://themany.com/projects/beyond-the-original-orange-chicken"
stack: https://stacklist.com/c/business/stack/9264d1ed-04a3-4cc4-b89e-89ab999387b6
summary: "Beyond the Original Orange Chicken is a plant-based reimagining of Panda Express's iconic entrée designed to appeal to mindful indulgers seeking quality and innovation. The campaign successfully drove significant uplift in consideration, brand preference, and Q3 sales through integrated marketing across multiple channels including OOH, TV, CTV, and social media."
tags: "plant-based, orange-chicken, brand-campaign, product-launch, consumer-engagement, panda-express, innovation"
key_entities: "Panda Express (organization), plant-based (concept), Orange Chicken (concept), Mindful Indulger (concept), Brand & Creative Strategy (concept)"
classification: "analysis"
content_hash: "sha256:d018fd7a325ddc7c50ecd9d7a3e4c5e26055f626ade7cf5c800d84527f240b9c"
acp_version: "0.2"
token_counts_approximate: 320
visibility: public
agent_accessible: true
status: "final"
---

# Beyond the Original Orange Chicken

Orange Chicken has turned over a new leaf. Services Brand & Creative Strategy Brand & Campaign Creative Outputs OOH In-Store Brand Positioning Visual Identity Display & Programmatic OOH TV & CTV Design TikTok/Reels/Shorts Campaign Creative Visual Identity & Design Stunt Activations Media Mix Modeling The Situation Challenge our Mindful Indulger’s perception of quality and innovation of PX while embracing a growing plant-based lifestyle by reimagining our most enjoyed and comforting entrée, The Original Orange Chicken. The Insight BTOOC offers people with dietary preferences the opportunity to finally experience the fandom of The Original Orange Chicken. The Solution BTOOC is the next original expression of a Panda Express icon. We’re not out to simply live up to the original; We’re out to break new ground in plant-based and grow something fresh. Beyond the Original Orange Chicken is “plant-based on an original.” The Results Our latest campaign yielded impressive outcomes in several key areas of consumer engagement and brand performance metrics. We experienced a significant uplift in consideration and brand preference among our target audience. Consideration Lift + . Brand Preference + . lift in sales driven by a successful Q3 campaign + . %