{"version":"1.0","type":"card","id":"701a7d12-50ea-458a-9c3a-279c8fda06d7","url":"https://stacklist.com/card/701a7d12-50ea-458a-9c3a-279c8fda06d7","title":"Sambazon #PurpleForThePlanet: Shorty Social Good Winner","source_url":"https://shortyawards.com/3rd-socialgood/going-purplefortheplanet-with-sambazon","note":"Fans dyed their hair purple for the Amazon: 216 species and 126,270 acres protected in 30 days, 81% over goal. Shorty Social Good winner.","image":{"url":"https://ucarecdn.com/1366acc3-22d5-4022-b8f9-b202819da6bd/","alt":"Sambazon #PurpleForThePlanet: Shorty Social Good Winner","width":768,"height":500},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"The Many: Food and Beverage Campaign Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-10-26T22:14:16.975Z","updated_at":null,"aco":{"summary":"Sambazon won the Shorty Social Good Award in Food & Beverage for their #PurpleForThePlanet campaign, which used user-generated content to protect endangered species in the Amazon rainforest. The campaign aimed to save 30 endangered species in 30 days, aligning with the brand's two-decade commitment to environmental and social responsibility.","tags":["social-good","environmental-activism","user-generated-content","brand-awareness","food-beverage","sustainability","amazon-rainforest"],"key_entities":[{"name":"Sambazon","type":"organization","confidence":0.99},{"name":"Shorty Awards","type":"event","confidence":0.98},{"name":"Shorty Social Good Awards","type":"event","confidence":0.98},{"name":"#PurpleForThePlanet","type":"concept","confidence":0.97},{"name":"Mistress","type":"organization","confidence":0.85},{"name":"Amazon","type":"location","confidence":0.96},{"name":"Brazilian Amazon","type":"location","confidence":0.94},{"name":"organic-acai","type":"concept","confidence":0.88}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-26T22:13:49.589Z"},"token_counts":{"approximate":2545,"cl100k":2002},"content_hash":"sha256:5cade024fe83f843647907c988563d052cfd7d2ca628b2ee2fc02c2d4f1440f0","acp_version":"0.2","body_available":false,"body_tokens":0,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/701a7d12-50ea-458a-9c3a-279c8fda06d7.json","html":"https://stacklist.com/card/701a7d12-50ea-458a-9c3a-279c8fda06d7","md":"/api/public/card/701a7d12-50ea-458a-9c3a-279c8fda06d7.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}