---
title: "16th Shorty Awards: eBay Vault Trials Wins Immersive"
url: https://stacklist.com/card/6edfc1d2-6d05-4242-9b8c-19ad6cf3e9f8
source_url: "https://shortyawards.com/16th/vault-trials"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "eBay's Vault Trials is an immersive virtual reality experience that won at the 16th Annual Shorty Awards in the Immersive category. The campaign addresses collector concerns about storing high-value trading cards by showcasing the eBay Vault's secure, end-to-end service through innovative VR technology."
tags: "ebay, vault-trials, immersive, virtual-reality, trading-cards, digital-marketing"
key_entities: "eBay (organization), 16th Annual Shorty Awards (event), Virtual Reality (technology), Vault Trials (concept), eBay Vault (concept), trading card collectors (concept)"
classification: "analysis"
content_hash: "sha256:fe0e3b7411b79220d6dea11b18ad7482170620771c925e3f83cd9562d9f402a1"
acp_version: "0.2"
token_counts_approximate: 2298
visibility: public
agent_accessible: true
status: "final"
---

# 16th Shorty Awards: eBay Vault Trials Wins Immersive

THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital. View this season's finalists! Campaign Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign Content and Media Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content Creator & Influencer Partnerships Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership Design Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App Industry Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits Overall Presence Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence Platforms & Technology Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube Podcast Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast Strategy & Engagement Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling Video Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series Menu Register Login From the 16th Annual Shorty Awards eBay – Vault Trials Winner in Immersive Objectives eBay is the original online marketplace for trading card collectors, with 134 million hobbyists actively looking to eBay first when buying cards. This community is all about the details — some trading cards are worth millions, and even the tiniest bit of damage can wipe out their value. In 2023 the eBay vault was unveiled: an ultra-secure, end-to-end service, enabling collectors to discover, buy, store, and sell high-value cards without having to physically hold them. However, we found that despite the risk of physical damage in shoe boxes and binders buried in closets, collectors were wary of storing their cards in any service they ‘didn’t trust and could inhibit their ease of collecting.’  We needed to increase awareness of the vault and its next-generation features to drive in-hand submission of collector’s high-value cards directly into the vault.   Strategy and Execution With few people aware of the eBay vault and its features, we knew a ‘how to’ film or a ‘30s sponsored post’ wouldn’t be enough to get collectors to trust this game-changing service. Enter the Vault Trials -  - an immersive, Virtual Reality manifestation of the eBay vault, transporting players into the future of the hobby and epicenter  of high-value card trading.  Spanning three interactive VR mini games, collectors were able to hold the most coveted cards listed on eBay in the palm of their hands: all while gamifying education around the security, grading criteria, and valuation each card experiences before being safely secured inside the vault.  Game 1 - Within ‘Pin the Price,’ players used their market analysis skills and knowledge to determine the current value of a card from the Vault with help from the eBay Price Guide. Game 2 - During ‘Snap-Back’, players determined which microscopic details of a card were authentic, allowing them to experience the scrutiny each card is put through inside the vault Game 3 - For ‘Prized Possessions’, players had the opportunity to to build the highest-value collection by expertly choosing the rarest grails currently living inside the Vault Each game featured rare and high-value cards coveted by collectors, allowing them to hold exclusive grails sold on eBay  in the palm of their hands for the first time through immersive VR. When it comes to high-value cards - specular patterns, holographic reflections, and the card’s condition play a vital role in determining its real-world value.  To ensure these pivotal details translated into our experience, we developed a photogrammetry pipeline, taking upwards of 30+ photos from every angle to successfully translate over $1.5 million worth of cards into the game. We activated this VR experience at two of the largest collectibles events of the year to reach industry whales & grassroot collectors alike at MINT Collective & The National.  At both events, fans were able to participate in multiple Meta Quest Pro’s, see a  dynamic leaderboard displaying scores in real-time, and buy/sell/submit their high-value cards in person directly into the eBay vault.  The biggest names in collecting joined us on the ground and shared on social:  Cassius Marsh, Joy Taylor, Dappz Sports amplified the VR experience to their 3 million+ combined social followers, all in tandem with over 50 unique campaign social assets reinforcing awareness of the vault’s features & how to buy/sell/submit cards into the vault. Bridging the gap between physical and digital, the VR experience was an effective showstopper on site—reinforcing awareness of the vault, its core features, and the high-valued cards collectors could buy, sell, and trade within.  Results Our immersive VR experience outperformed our goals of awareness and in-hand submission to the eBay vault:  Awareness: +4.1 pts lift in ad recall of the eBay vault; 8.3MM Views of vault social content In Hand Submissions: 1,917 high-value cards submitted directly to the eBay Vault, valued at over $25Million (88% above campaign goal)  The most impressive part – we achieved all of this in… Just. 5. Days. The eBay Vault Trials – immersive access to the most advanced vault, with the most exclusive cards, for the most passionate collectors.   Media Share this entry Entrant Company / Organization Name The Many, eBay Links http://vaulttrials.caseforawards.com/ https://vimeo.com/916844715?share=copy https://vimeo.com/916844803?share=copy Entry Credits Blake Marquis Chief Creative Officer at The Many AJ Rivvers Group Creative Director at The Many Max Hendren Associate Creative Director at The Many Juan Delgado Copywriter at The Many Martín van der Valk Motion Designer at The Many John Duch Graphic Designer at The Many Rediate Tekeste Group Brand Director at The Many Teresa Carroll Brand Director at The Many Erin Karsh Senior Project Manager at The Many Andy Craig Group Strategy Director at The Many Alex Boothe Associate Director of Social Strategy at The Many Colette Ussery Social Strategist at The Many Ayanna Hart Director of Production at The Many Joe Robbins Producer at The Many Lucy Campos Group Director, Legal & Business Affairs at The Many Crystal Chou Group Media Director at The Many Alex Huang Media Director at The Many Ailyn Ventura Media Planner at The Many David Morales Co-Founder at X Studios Critter Manley Producer at X Studios Ed Tchen Creative Director at X Studios Zach Scherschligt Creative Director at X Studios Jen Haley Head of Social Media Marketing, North America at eBay Kelly Lawrence Collectibles Social Lead at eBay Sophia Chen Collectibles Social Associate at eBay Derek Wikinson Collectibles Community Manager at eBay Nina Louie Head of Creative, North America at eBay Amanda Miller Associate Creative Director, Collectibles at eBay Alyson Khalili Creative Lead - Art Director at eBay James Lower Creative Lead - Copy at eBay Kira Moller Director, Marketing and Creative Operations at eBay Pari Boorer Sr. Manager Marketing Operations at eBay Tracey Freeden Sr. Program Manager at eBay Ryan Schuster Head of Media Strategy at eBay Briana Gardner Manager, NA Consumer Communications at eBay Agency at The Many Client at eBay Production Company at X Studios Share this entry Share this Shorty Awards page  Tweet  Share  Email Share link