{"version":"1.0","type":"card","id":"6e5c3a42-51bd-42fe-8e93-0086c7a46a10","url":"https://stacklist.com/card/6e5c3a42-51bd-42fe-8e93-0086c7a46a10","title":"Spindrift: Yup, That's It National Launch","source_url":"https://themany.com/projects/yup-thats-it","note":"Kristen Bell fronted this launch, which doubled sales by the end of 2018 and made Spindrift the second biggest in its category.","image":{"url":"https://ucarecdn.com/842b89b7-d75b-48f1-a8c3-53feb8be76ac/","alt":"Spindrift: Yup, That's It National Launch","width":1920,"height":1080},"stack":{"id":"a0595c5a-e042-4a46-86aa-9df2bb7b28ce","title":"Food and Beverage Marketing Case Studies","url":"https://stacklist.com/c/business/stack/a0595c5a-e042-4a46-86aa-9df2bb7b28ce"},"created_at":"2026-09-23T21:30:14.805Z","updated_at":null,"aco":{"summary":"Spindrift launched nationally with a campaign centered on authenticity and simplicity, featuring celebrity Kristen Bell and the message \"Just sparkling water & real squeezed fruit. Yup, that's it.\" The campaign doubled product sales by end of 2018 and established Spindrift as the second biggest brand in its category.","tags":["sparkling-water","brand-launch","celebrity-endorsement","social-content","product-marketing","authenticity"],"key_entities":[{"name":"Spindrift","type":"organization","confidence":0.99},{"name":"Kristen Bell","type":"person","confidence":0.95},{"name":"Pepsi","type":"organization","confidence":0.9},{"name":"Perrier","type":"organization","confidence":0.9},{"name":"authenticity-and-simplicity","type":"concept","confidence":0.92},{"name":"national-brand-launch","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:45.398Z"},"token_counts":{"approximate":717,"cl100k":559},"content_hash":"sha256:f5b694c0e029a0f63f0e437dedc1a3dc4902700eef474dcfea0e8512ff29d847","acp_version":"0.2","body_available":true,"body_tokens":717,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/6e5c3a42-51bd-42fe-8e93-0086c7a46a10.json","html":"https://stacklist.com/card/6e5c3a42-51bd-42fe-8e93-0086c7a46a10","md":"/api/public/card/6e5c3a42-51bd-42fe-8e93-0086c7a46a10.md","stack_json":"/api/public/stack/a0595c5a-e042-4a46-86aa-9df2bb7b28ce.json"}}