---
title: "Jager Spice: Jagermeister Seasonal Campaign"
url: https://stacklist.com/card/6d684af8-031e-4523-be6a-cc178c0b4d42
source_url: "https://themany.com/projects/jager-spice"
stack: https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31
summary: "Jägermeister's US repositioning campaign transformed the brand from a symbol of debauchery to a premium spirit for strong bonds among men, achieving a 52-point surge in brand impression score. The comprehensive 360-degree campaign by The Many agency encompassed TV, branded content, social media, outdoor advertising, and point of sale across eight cities."
tags: "brand-repositioning, spirits-marketing, campaign-strategy, brand-impression, stronger-bonds, premium-liquor, 360-campaign"
key_entities: "Jägermeister (organization), The Many (organization), Stronger Bonds (concept), United States (location), brand-repositioning (concept), premium-spirit (concept)"
classification: "analysis"
content_hash: "sha256:f1abc53dda76daf1c28ac93299be061efc89c7b582b6cb4c2e3b791fc205cedd"
acp_version: "0.2"
token_counts_approximate: 606
visibility: public
agent_accessible: true
status: "final"
---

# Jager Spice: Jagermeister Seasonal Campaign

Jägermeister’s first campaign in the US repositioned the brand from a catalyst to debauchery to a strong drink for strong men with strong bonds. Services Brand & Creative Strategy Brand & Campaign Creative Outputs Brand Positioning Tone of Voice Visual Identity & Design Branded Content Series TV & CTV Print & OOH Impact 52-point Surge in Brand Impression Score Among Target Audience Brand Rejuvenation The renowned cordial, Jägermeister, was facing a branding issue; it was no longer appealing to the newer generation of consumers. There was a clear need to rejuvenate its image and connect with both previous and prospective customers who had shifted away from or never connected with the brand. Creating Stronger Bonds The brand's rich history, which had been somewhat overlooked, was its strength. Jägermeister has always been a potent drink that facilitates bonding among its consumers. By focusing on this brand truth, there was an opportunity to emphasize its role in fostering "Stronger Bonds" among groups, particularly men. Full 360: The Many, as the Agency of Record, embarked on a journey to narrate the grand story of Jägermeister, the eighth-largest premium spirit liquor. This was done through a comprehensive 360-degree campaign encompassing TV, branded content, social media, outdoor advertising, and point of sale. The outdoor execution was particularly tailored to specific locations, connecting the brand's new tone to local truths, leading to more than 600 boards across eight cities, including two in Spanish. Significant Success The multifaceted campaign yielded significant success, with a whopping 52-point surge in the brand impression score among the target audience. This result indicates a robust revitalization of the brand's image in the minds of the target demographic, rejuvenating its position in the market. Brand Impression Score Increase Points Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry