{"version":"1.0","type":"card","id":"6d684af8-031e-4523-be6a-cc178c0b4d42","url":"https://stacklist.com/card/6d684af8-031e-4523-be6a-cc178c0b4d42","title":"Jager Spice: Jagermeister Seasonal Campaign","source_url":"https://themany.com/projects/jager-spice","note":"The Many's Jagermeister campaign built around the Jager Spice seasonal moment.","image":{"url":"https://ucarecdn.com/7bf6d7dd-c1fb-40f8-a2fb-fb3c50ea2b9c/","alt":"Jager Spice: Jagermeister Seasonal Campaign","width":1280,"height":830},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"Food and Beverage Brand Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-09-23T11:28:48.922Z","updated_at":null,"aco":{"summary":"Jägermeister's US repositioning campaign transformed the brand from a symbol of debauchery to a premium spirit for strong bonds among men, achieving a 52-point surge in brand impression score. The comprehensive 360-degree campaign by The Many agency encompassed TV, branded content, social media, outdoor advertising, and point of sale across eight cities.","tags":["brand-repositioning","spirits-marketing","campaign-strategy","brand-impression","stronger-bonds","premium-liquor","360-campaign"],"key_entities":[{"name":"Jägermeister","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"Stronger Bonds","type":"concept","confidence":0.98},{"name":"United States","type":"location","confidence":0.97},{"name":"brand-repositioning","type":"concept","confidence":0.96},{"name":"premium-spirit","type":"concept","confidence":0.94}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:30.932Z"},"token_counts":{"approximate":606,"cl100k":492},"content_hash":"sha256:f1abc53dda76daf1c28ac93299be061efc89c7b582b6cb4c2e3b791fc205cedd","acp_version":"0.2","body_available":true,"body_tokens":606,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/6d684af8-031e-4523-be6a-cc178c0b4d42.json","html":"https://stacklist.com/card/6d684af8-031e-4523-be6a-cc178c0b4d42","md":"/api/public/card/6d684af8-031e-4523-be6a-cc178c0b4d42.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}