{"version":"1.0","type":"card","id":"6b56ef86-0e51-483b-9580-e800fc099ed4","url":"https://stacklist.com/card/6b56ef86-0e51-483b-9580-e800fc099ed4","title":"Take #16: Be Silly! Be Original","source_url":null,"note":"The speaker reflects on past work with Taco Bell, noting that despite its multi-billion dollar status, their product is inherently fun, cheesy, melty, and gooey, which allowed for more experimental and silly marketing. This experience taught them that the bravest and smartest clients understand people create their own stories with a product, embracing a less serious approach.","image":{"url":"https://ucarecdn.com/b097ba9e-a899-4aae-955f-228efa80a038/","alt":"Take #16: Be Silly! Be Original","width":1200,"height":630},"stack":{"id":"49f0c8d0-cee7-47fb-97f4-6a9efc9b3e90","title":"Take #16: Be Silly! Be Original","url":"https://stacklist.com/stack/49f0c8d0-cee7-47fb-97f4-6a9efc9b3e90"},"created_at":"2026-10-23T12:43:27.842Z","updated_at":null,"aco":{"summary":"Jeremiah Wassom discusses how Taco Bell's non-serious product positioning enabled creative freedom and experimental marketing work. He emphasizes that smart brands understand consumers create their own stories around products, allowing for playful and authentic engagement.","tags":["taco-bell","advertising","brand-strategy","creativity","product-marketing","storytelling","consumer-engagement"],"key_entities":[{"name":"Jeremiah Wassom","type":"person","confidence":0.95},{"name":"Taco Bell","type":"organization","confidence":0.98},{"name":"brand storytelling","type":"concept","confidence":0.85},{"name":"product positioning","type":"concept","confidence":0.82}],"classification":"video","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-23T12:44:08.457Z"},"token_counts":{"approximate":142,"cl100k":125},"content_hash":null,"acp_version":"0.2","body_available":true,"body_tokens":142,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/6b56ef86-0e51-483b-9580-e800fc099ed4.json","html":"https://stacklist.com/card/6b56ef86-0e51-483b-9580-e800fc099ed4","md":"/api/public/card/6b56ef86-0e51-483b-9580-e800fc099ed4.md","stack_json":"/api/public/stack/49f0c8d0-cee7-47fb-97f4-6a9efc9b3e90.json"}}