---
title: "Emma Critchley-Lloyd - Head of Client Operations BLL"
url: https://stacklist.com/card/6a8853bb-5257-47c3-a02b-020e76ce6c80
source_url: "https://www.factotum.com/team-member/emma-critchley-lloyd/"
stack: https://stacklist.com/stack/a5438e69-1752-40ff-9e5b-b1be21bbac03
summary: "Emma Critchley-Lloyd is Head of Client Operations at Factotum and founder of award-winning agency BIG little LDN, specializing in brand strategy, PR, and communications for ambitious businesses. She excels at developing positioning, earned media, and thought leadership campaigns that deliver measurable commercial impact across fintech, consumer, hospitality and regulated sectors."
tags: "brand-strategy, pr-communications, founder-led, marketing, team-profile, agency"
key_entities: "Emma Critchley-Lloyd (person), Factotum (organization), BIG little LDN (organization), Barcelona (location), DMA B2B Council (organization), The Drum (organization), brand-positioning (concept), earned-media (concept)"
classification: "reference"
content_hash: "sha256:360af34c24ed8f1fa89249b08652d9588b3d6b50b78ad5e3407a29b1d843e9c4"
acp_version: "0.2"
token_counts_approximate: 1273
visibility: public
agent_accessible: true
status: "final"
---

# Emma Critchley-Lloyd - Head of Client Operations BLL

Emma Critchley-Lloyd Head of Client Operations BLL Something you might not know about Emma She’s an aerialist! Her favourite city Barcelona – a sunny city on the beach, what’s not to love? Three songs you’ll find on Emma’s Spotify playlist • Finally – Kings of Tomorrow, Julie McKnight • Sure Thing – Miguel • Beautiful Escape – Tom Misch What got Emma started Emma’s career began with a passion for helping brands communicate in a way that genuinely connects with people. After working across PR, marketing and brand strategy, she saw first-hand that many founder-led businesses needed senior expertise but didn’t always have access to it. That insight led her to launch BIG little LDN in 2017, with a mission to make strategic brand and communications support more accessible to ambitious businesses looking to grow. Over the years, Emma built the agency into an award-winning business, partnering with founders and leadership teams to sharpen their positioning, build credibility and create meaningful commercial impact before its acquisition by Factotum in 2025. Emma is excellent at • Turning brands into commercial assets. Emma develops positioning, messaging and brand frameworks that sharpen how businesses sound, look and sell. • PR and strategic communications. She specialises in earned media, thought leadership and reputation building across consumer, trade and national press. • Building brands that punch above their weight. Emma helps businesses earn the credibility, coverage and customers usually associated with far larger budgets. About Emma Emma is a highly experienced brand, PR and marketing strategist with a strong track record of helping businesses increase visibility, credibility and growth. As the founder of BIG little LDN, she built an award-winning agency recognised for delivering commercially driven communications strategies across fintech, consumer, hospitality and regulated sectors. Following the agency’s acquisition by Factotum in 2025, Emma continues to work closely with founders and leadership teams to develop impactful brands and strategic marketing campaigns that deliver measurable results. Her work has delivered national media coverage, strengthened brand positioning and supported significant commercial growth for clients across multiple sectors. Campaigns have secured coverage in titles including Vogue, Stylist, The Sun and The Mirror, generated high volumes of qualified leads and significantly increased engagement and visibility for consultancy and founder-led brands. Emma has also secured major national exclusives within highly competitive media landscapes, helping businesses build credibility and commercial momentum at scale. Alongside her client work, Emma sits on the DMA B2B Council, judges for The Drum and the IPM, and regularly appears as a panellist and keynote speaker. She’s inspired by Emma is inspired by her daughter, who motivates her to keep pushing boundaries both personally and professionally. She’s also inspired by ambitious founders who build businesses with resilience, creativity and determination, often turning bold ideas into brands that genuinely make an impact. Connect on Linkedin Emma@biglittlelondon.com Sweet Savoury Early bird Night owl City life Country life We're here to make you smile Rebecca Sheridan Financial Controller at Media Bounty Sweet Savoury Early bird Night owl City life Country life Meet Rebecca Claudia Avigliano Recruitment Consultant Sweet Savoury Early bird Night owl City life Country life Meet Claudia Jude Slazenger Consultant at Accountancy Action Sweet Savoury Early bird Night owl City life Country life Meet Jude Manage Cookie Consent The site uses cookies to provide you with a great user experience. By using our website, you accept our use of cookies. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Manage consent