---
title: "El Chapo Series Campaign"
url: https://stacklist.com/card/687cc71b-19b4-4268-8f73-98534565f218
source_url: "https://themany.com/projects/el-chapo"
stack: https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491
summary: "Univision's El Chapo social media campaign launched 200 pieces of original Spanish-language content to promote its inaugural series, achieving 3.7M+ video views and 28M+ social impressions. The campaign featured character portraits, episode teasers, and an innovative 360° interactive narco tomb experience that drove massive audience engagement."
tags: "el-chapo, univision, social-media, spanish-language, campaign, content-strategy, digital-marketing"
key_entities: "Univision (organization), El Chapo (event), Facebook 360 (technology), narco tomb (concept), social-media-marketing (concept)"
classification: "analysis"
content_hash: "sha256:5221041c0af3e21b5995708deb0a2df81355b3b4ac83739036e33ee3b2f22902"
acp_version: "0.2"
token_counts_approximate: 505
visibility: public
agent_accessible: true
status: "final"
---

# El Chapo Series Campaign

An award-winning social launch campaign... 100% in Spanish. Services Social & Content Strategy Brand & Campaign Creative Outputs Organic Social Content Meta Content Impact 3.7M+ video views 1.5M+ explorations of 360º narco tomb 28M+ social impressions New Series, New Challenge Univision sought to raise awareness of its inaugural original series, "El Chapo," on social media, aiming to attract and engage a wide audience. 200 Pieces of All-Original Content Based on the Shows' Themes, and Designed to Drive Engagement Recognizing the influence of original content, there was an opportunity to intrigue fans with content inspired by the show's themes rather than directly lifted from the episodes, thus providing a fresh perspective and engagement experience. From Character Portraits to Innovative Episode Teasers The campaign incorporated 200 pieces of original content tailored to the show's themes, including character portraits reflecting their personalities and innovative episode teasers. Additionally, a 360º narco tomb was developed, allowing fans to revisit the entire first season through Facebook 360. This Strategic Approach Yielded Impressive Results Massive views and tons of digital explorations. With social impressions in the millions, the marketing of "El Chapo" on social media platforms was an incredible success. The campaign's videos were viewed . M+ Times The 360º narco tomb was explored . M+ Times The campaign garnered more than M Social Impressions Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry