{"version":"1.0","type":"card","id":"673d055c-bc50-4523-8eab-0b463713eb4e","url":"https://stacklist.com/card/673d055c-bc50-4523-8eab-0b463713eb4e","title":"Unleashing the Text for B2B Outreach: It's More Appropriate Than Ever","source_url":"https://www.linkedin.com/pulse/unleashing-text-b2b-outreach-its-more-appropriate-than-jeffrey-loyd-d8nwc","note":"Jeff's field argument for adding SMS to a B2B sequence, the channel has matured, buyers carry their phones, and a well-timed text lands where a tenth cold email does not. Covers when to use it, how to open without damaging trust, and what separates a useful text from one that gets blocked.\n","image":{"url":"https://ucarecdn.com/b6243a15-d93e-4168-a704-29ca7bd4385b/","alt":"Unleashing the Text for B2B Outreach: It's More Appropriate Than Ever","width":1080,"height":720},"stack":{"id":"017275fc-b914-4ff0-8b38-9f30fdcfa140","title":"From the Field: Jeff Loyd on B2B Outbound and Texting","url":"https://stacklist.com/c/business/stack/017275fc-b914-4ff0-8b38-9f30fdcfa140"},"created_at":"2026-06-23T12:21:46.920Z","updated_at":null,"aco":{"summary":"Text messaging has emerged as a powerful B2B sales outreach tool with 98% open rates and 45% higher response rates than email, making it essential for modern sales strategies. The article provides evidence-based strategies for effective texting outreach, including personalization, conciseness, and integration with existing sales channels.","tags":["b2b-sales","text-messaging","lead-outreach","sales-strategy","conversion-optimization","customer-engagement"],"key_entities":[{"name":"text messaging","type":"technology","confidence":0.99},{"name":"B2B sales","type":"concept","confidence":0.99},{"name":"SalesCycle","type":"organization","confidence":0.85},{"name":"InsideSales","type":"organization","confidence":0.85},{"name":"LinkedIn","type":"organization","confidence":0.9},{"name":"Terra York","type":"person","confidence":0.8},{"name":"Hayden Meyer","type":"person","confidence":0.8},{"name":"Andrea Piacquadio","type":"person","confidence":0.75},{"name":"Meera AI","type":"technology","confidence":0.85},{"name":"lead-generation","type":"concept","confidence":0.95}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-06-22T13:56:03.533Z"},"token_counts":{"approximate":971,"cl100k":750},"content_hash":"sha256:6d8f607be19f5b33fa8a9cd94993d4de211233e4dda24d100554a62cd81b29ae","acp_version":"0.2","body_available":true,"body_tokens":971,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/673d055c-bc50-4523-8eab-0b463713eb4e.json","html":"https://stacklist.com/card/673d055c-bc50-4523-8eab-0b463713eb4e","md":"/api/public/card/673d055c-bc50-4523-8eab-0b463713eb4e.md","stack_json":"/api/public/stack/017275fc-b914-4ff0-8b38-9f30fdcfa140.json"}}