---
title: "Marco Caracappa - Power Digital Marketing | LinkedIn"
url: https://stacklist.com/card/6374983e-e9ff-484e-9c5d-f826d7543718
source_url: "https://www.linkedin.com/in/marco-caracappa"
stack: https://stacklist.com/stack/ea6fc21e-dcb8-47c8-9df7-8c9cb20db145
summary: "Marco Caracappa is a revenue leader at Power Digital Marketing with 15+ years in content, influencer, and agency work, based in the New York City Metropolitan Area. His LinkedIn profile highlights expertise in building scalable growth engines, SDR recruitment, and critical perspectives on AI-generated content's impact on brand authenticity and consumer trust."
tags: "linkedin-profile, marketing, sales-development, ai-content, digital-marketing, healthcare-marketing, business-networking"
key_entities: "Marco Caracappa (person), Power Digital Marketing (organization), Cardinal Digital Marketing (organization), Monmouth University (organization), New York City Metropolitan Area (location), AI-generated content (concept), Sales Development Representative (concept)"
classification: "reference"
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acp_version: "0.2"
token_counts_approximate: 3575
visibility: public
agent_accessible: true
status: "final"
---

# Marco Caracappa - Power Digital Marketing | LinkedIn

Marco Caracappa Sign in to view Marco’s full profile Marco can introduce you to 10+ people at Power Digital Marketing Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New York City Metropolitan Area Contact Info Sign in to view Marco’s full profile Marco can introduce you to 10+ people at Power Digital Marketing Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 2K followers 500+ connections See your mutual connections View mutual connections with Marco Marco can introduce you to 10+ people at Power Digital Marketing Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Marco’s full profile Marco can introduce you to 10+ people at Power Digital Marketing Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Power Digital Marketing Monmouth University Report this profile About Revenue leader with a focus on building scalable, efficient growth engines across SDR… see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Activity 2K followers Posts Comments Reactions No more previous content Marco Caracappa Marco Caracappa 4mo Report this post Marco Caracappa posted this Having spent over 15 years on the content, influencer, and agency side, my perspective has evolved into a constant battle between Marketing vs Consumer. As a marketer, I love the potential of AI to enhance brand performance, optimize ad sets, and improve creative output. However, as a consumer, the rise of AI-generated content often frustrates me when I see it. Too frequently, it feels inauthentic and lacks the genuine connection that builds brand trust. Brands filling their pages with the SAME scripted paid user-generated content, terribly fake ai content for product launches, and influencers constantly promoting products that don't fit their niche. This disconnect between brand + agency strategies and consumer experiences is something that needs evolving. 15 1 Comment Copy LinkedIn Facebook X Marco Caracappa Marco Caracappa 5mo Report this post Marco Caracappa shared this Looking for an SDR to join my team! Hit me up if you want to come join my crew. We have such a great team! I've even been told I'm Cheugy and Delulu which means 'cool boss' supposedly. Sales Development Representative Sales Development Representative Power Digital Marketing, United States 42 11 Comments Copy LinkedIn Facebook X Marco Caracappa reposted this Report this post Marco Caracappa reposted this Power Digital Marketing Power Digital Marketing 7mo Marco Caracappa reposted this Today, we’re officially welcoming Cardinal Digital Marketing to Power Digital. Healthcare is one of the most complex and regulated marketing environments in the world. For more than a decade, Cardinal has earned its reputation by committing fully to that complexity and delivering outcomes grounded in trust, compliance, and real-world measurement. Rather than dilute that focus, we’ve invested in it. Cardinal now operates as Power Digital’s dedicated healthcare division, with the same leadership, team, culture, and healthcare-first mission, powered by Power Digital’s enterprise-grade data intelligence and measurement capabilities. Learn more: https://lnkd.in/ggxMXgbf #PowerDigital #HealthcareMarketing #PatientExperience #Growth #acquisition public_profile__posts 270 26 Comments Copy LinkedIn Facebook X Marco Caracappa reposted this Report this post Marco Caracappa reposted this Power Digital Marketing Power Digital Marketing 10mo Marco Caracappa reposted this Covet is back. ✨ Once the go-to PR agency for top brands in CPG, wellness, and beauty, the Covet name has returned: refreshed, reimagined, and ready to meet today’s market. Covet by Power fuses storytelling, strategy, and performance to help the most covetable brands capture attention and drive growth. Built by the same team that defined its legacy—and strengthened by Power Digital’s performance DNA—Covet is here to help brands not just get press, but get results. What's different now? • We’ve evolved from our better-for-you CPG roots to drive holistic PR, Affiliate, Influencer, and Partnership strategies for the most covetable brands across food + beverage, tech, fashion, wellness, beauty, fitness, home, cannabis, and more. • With broader experience and enduring credibility, Covet by Power is built to meet the demands of an ever-changing market and to help brands not just get noticed, but grow. Learn more here: https://covetpr.com/ public_profile__posts 89 2 Comments Copy LinkedIn Facebook X Marco Caracappa reposted this Report this post Marco Caracappa reposted this Ben Dutter Ben Dutter 11mo Marco Caracappa reposted this Year to date, fusepoint has generated over $15m in pipeline value. We grew this out from under Power Digital Marketing 's wing in January of 2025, and in the last nine months we've: • Built out the new brand • Designed and launched the website • Written dozens of articles and pieces of content • Designed and deployed dozens of ads • Attended over 10 conferences And most importantly, generated $15 million dollars in pipeline value. I think to be able to do that in the first nine months of any business is something to celebrate. Are we satisfied? Not even close. But are we proud? Absolutely. A couple of things to call out here: • It took us several months to really nail our GTM • We had the added advantage of Power's backing • I already had a small but loyal audience • We had ad + conference budget from day 1 The other major advantage is that our team has been well established product leaders in the space for years, and they came with their own energy, credibility, and reputation. Some more stats to give perspective: • We're over $1m in MRR and steadily growing • Our monthly retainers are $6-50k, avg $20k • We have dedicated sales, marketing, and solutions personnel • We invested low six figures in conferences + ads Here's what's working, led by Mikayla Furlan and team: Thought Leadership • Our LinkedIn + speaking strategy is core • My posts alone are 800k organic imps YTD • Others on the team are similar/slightly less Conferences • I was skeptical, but Mallory Wilberding is a beast • Every event we go to, we're able to generate 15-20 leads • Having a really clean elevator pitch helps Category Interest • We're in a growing category, so it's "easy" • There's a lot of competition, but, that helps us all • Strong investment/interest from brands = money Partnerships • We have a number of strategic partnerships • They send us warm leads and vice versa • Built-in referral engine These are things that are "distinct" from the usual stuff that always happens with any good startup -- personal referrals, word of mouth, demand capture, yada yada. All that stuff is important too, but, we've made concerted efforts to actually go out and manufacture incrementality (ha) in the above. Similarly, we're not taking a very granular approach to measurement right now. If you're a business with a sales-led, high ACV motion, reach out to me and we can share more details on our marketing tactics. #b2b #startup 74 7 Comments Copy LinkedIn Facebook X Marco Caracappa Marco Caracappa 1y Report this post Marco Caracappa shared this 🎯 Is 30% the sweet spot for consumers to purchase on Prime Day? That's the average starting discount so far across categories, when looking solely at Prime Day items. Current Observations 🔍 📱 Electronics delivered deep average savings. Apple gear, earbuds, and vacuums have been standout performers. 🥣 🧹 Kitchen gear and vacuums were hot targets, with big markdowns from Ninja, Keurig, Dyson, and Vitamix. 👕 👚 Fashion experienced impressive deals across denim, activewear, and accessories, with frequent average discounts of 40–50 %. 💄 Beauty products consistently hit mid-30 % reductions, with spikes for specific items (e.g., Dyson hair tools ~21 %). 🧸 💪 Toys, games, and fitness gear saw variable but occasionally massive deals public_profile__posts 10 2 Comments Copy LinkedIn Facebook X Marco Caracappa Marco Caracappa 1y Report this post Marco Caracappa posted this 🚨 The Tariff Clock is Ticking and eComm brands are on the front lines. As of July 8, the White House confirmed there will be no delay: The new “reciprocal” tariffs take effect August 1 and they’re hitting fast. 💣 25% tariffs are rolling out for 14 more countries. 🔌 50% tariff on imported copper 📦 Maersk reports the avg effective tariff is now 21% and climbing. For eCommerce brands, this means: 🔻 Sourcing gets more expensive 🔻 Copper-heavy categories (electronics, packaging, EVs) are now 🔬 🔻 Higher COGS + volatile ad performance = squeezed margins 🔻 Strategic agility is now survival mode Brands need to look at: ✅ SKU-level tariff exposure modeling ✅ Paid media realignment for ROAS efficiency ✅ Conversion rate & AOV optimization to protect margin ✅ Strategic sourcing pivots ✅ Owned channel growth to reduce paid CAC dependence Margins will be tested. The brands that adapt now will lead Q4. #ecommerce #tariffs #digitalstrategy #PowerDigital #trumptariffs #paidmedia #supplychain #cpg #ecommercemarketing #cro #retailstrategy 13 Copy LinkedIn Facebook X Marco Caracappa reposted this Report this post Marco Caracappa reposted this Ben Dutter Ben Dutter 1y Marco Caracappa reposted this At fusepoint we don't work with every brand. Here's how we think about our customers: Sub $15m Revenue / Year =================== Main service: Strategy • We'll build a go-to-market strategy for you • What's your ideal customer profile • What's your ideal media plan • Messaging framework • Testing roadmap • P&L analysis For these "smaller" brands there's a lot that we can help with sharpening their overall marketing program. The most common mistakes we see are that they are just 100% reliant on Meta and/or Google, have no formality around testing messages, angles, or price, and don't know their customer economics well. $15m - $100m Revenue / Year ====================== Main services: Strategy + Testing • We can build/refine your go-to-market • Help you segment out your audience • Figure out multiple scenario plans • More sophisticated messaging • Running incrementality tests • P&L, forecast, MMM These brands are often starting to get into multiple revenue streams, but they're still dominated by 1-2. They might have concepts of their LTV:CAC, but it's all in a blender. They probably don't know what makes their champions different than their profit anchors. We start getting all that organized and build MMM validated through a handful of incrementality tests per year. $100m - $1B Revenue / Year ===================== Main services: Strategy + MMM + Testing + Data • We do the whole enchilada for these brands • Usually 6-10 incrementality tests per year • A comprehensive MMM with owned inputs • Multi-revenue stream incrementality • Data infrastructure and cleanup • More custom analyses • Internal education Ironically these bigger businesses are often more sophisticated but less mature in their measurement. A lot of our work is initial infrastructure, cleanup, and education, followed by preliminary MMM work and getting leadership on the same page that Meta spend doesn't just add to DTC but in-store and 3PR too. Brands larger than $1B we'll take on, but at that point it's more of a custom engagement often with highly specific problems. A lot of companies come to us and try to get a full blown measurement strategy and they're doing like 6-10m a year, and while we can do some work in that category, it's not a good use of their money. Much better would be getting their media plan and ICP/messaging dialed in (which we can help with too). Where do you live on this maturity curve? #mmm #incrementality #gtm 38 5 Comments Copy LinkedIn Facebook X Marco Caracappa Marco Caracappa 1y Report this post Marco Caracappa shared this Have you realized that most AI prompts give wrong answers, especially when you know the outcome? *whispers... garbage in garbage out* A colleague warned me, "Be careful... it tends to agree with whatever point you want it to make." It became clear this weekend when I used AI for a home project.... (see image below) BUT...What if you were uninformed on the topic you were learning more about? What could blindly trusting a GPT do to your marketing strategy, business planning, or sales team? public_profile__posts 9 2 Comments Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 Slide to item 4 Slide to item 5 Slide to item 6 Slide to item 7 Slide to item 8 Slide to item 9 Marco Caracappa commented on a post 1mo So well deserved!! Thank you for all that you do for us!! 🙏🏻 Marco Caracappa commented on a post 3mo It was so great having you in our program! Can’t wait to see what comes next and your growth along the way! Cheering for you from the sidelines 🙌🏼👏🏼🚀 No more previous content Marco Caracappa reacted on this Report this post Marco Caracappa reacted on this Kyle Harrington Kyle Harrington 1w Marco Caracappa reacted on this Aren Johnstone and I are bringing Franchise Ramp to Franchise Springboard 2026, September 23–25. Looking forward to a few great days of learning, connecting, and spending time with so many friends and leaders across the franchise community. See you in Fort Worth! 🚀 #FranchiseSpringboard #Franchising #FranchiseRamp #FranchiseMarketing #DigitalMarketing public_profile__reactions 33 1 Comment Copy LinkedIn Facebook X Marco Caracappa reacted on this