---
title: "Brand Identity for Entrée Chef-Crafted Meal Delivery Service"
url: https://stacklist.com/card/630a43a5-b3db-418f-a68c-b91951e8376e
source_url: "https://thedsgnblog.com/Brand-Identity-for-Entree-Chef-Crafted-Meal-Delivery-Service-by-Saint"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "Entrée, a chef-crafted meal delivery service, partnered with creative agency Saint Urbain to develop a fresh brand strategy and visual identity featuring editorial-inspired typography, unique border and frame elements, and a muted-yet-expressive color palette. The rebrand aims to differentiate Entrée in a competitive market by emphasizing joy, community, flavor, and culture through a table-setting-inspired design approach."
tags: "branding, brand-identity, meal-delivery, graphic-design, visual-identity, typography, food-branding"
key_entities: "Entrée (organization), Saint Urbain (organization), Alex Ostroff (person), Morgan Light (person), Allison Gutman (person), The Design Blog (organization), brand identity (concept), visual identity (concept)"
classification: "reference"
content_hash: "sha256:6c11a7feb28c62f3759e0dfbb430b55144d3d70c8d795743b67524d0ac0ce97d"
acp_version: "0.2"
token_counts_approximate: 727
visibility: public
agent_accessible: true
status: "final"
---

# Brand Identity for Entrée Chef-Crafted Meal Delivery Service

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Brand Identity for Entrée Chef-Crafted Meal Delivery Service by Saint Urbain Entrée ’s delivery service provides chef-crafted meals that taste as good as a plate from your favorite restaurant. In a highly competitive market, they needed a fresh brand strategy and identity to set them apart and capture a new audience. Entrée brings joy, community, flavor, and culture to any home with a few simple meals. Saint Urbain ’s visual identity leans into the idea of setting the table, with placements built from unique borders, shapes and frames. Entrée’s new mission, to expand people’s palettes and perspectives, comes to life through an editorial-inspired typography that educates, excites, and engages. Finally, a muted-yet-expressive color palette complements each dish, recipe, and moment without overpowering it. CREDITS Design: Saint Urbain Creative Director: Alex Ostroff Creative: Morgan Light, Allison Gutman Copyright @ Saint Urbain ABOUT SAINT URBAIN Saint Urbain is a multidisciplinary team of young-ish designers, strategists, and writers from around the globe. They are an award-winning creative agency that loves working with passionate people to create — something special.  Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO