{"version":"1.0","type":"card","id":"62b416a8-0273-4330-b9c7-574f8397603d","url":"https://stacklist.com/card/62b416a8-0273-4330-b9c7-574f8397603d","title":"Third-Party Providers Want In On The Retail Media Boom","source_url":"https://www.forrester.com/blogs/third-party-providers-want-in-on-the-retail-media-boom/","note":"Retail media and the landscape of third party providers are booming. Our latest research helps retailers and brands navigate the landscape.","image":{"url":"https://ucarecdn.com/0118afd0-5fff-4b32-b729-88f0455138bb/","alt":"Third-Party Providers Want In On The Retail Media Boom","width":2500,"height":1875},"stack":{"id":"3b58617d-d7d0-4e55-ba8a-66d8b605aa33","title":"Retail Insights and Industry Trend Sources","url":"https://stacklist.com/c/business/stack/3b58617d-d7d0-4e55-ba8a-66d8b605aa33"},"created_at":"2026-08-25T07:42:45.125Z","updated_at":null,"aco":{"summary":"Retail media spending by brands reached at least $5 billion in 2020, driven by the pandemic-fueled shift to online purchasing and retailers' desire to monetize their e-commerce traffic and first-party data. Forrester categorizes the growing landscape of third-party retail media providers into solutions supporting brands, solutions supporting retailers, and retailer-built networks.","tags":["retail-media","digital-marketing","e-commerce","advertising","retail-media-networks","consumer-brands","third-party-providers"],"key_entities":[{"name":"Forrester","type":"organization","confidence":0.95},{"name":"Amazon","type":"organization","confidence":0.98},{"name":"Walmart","type":"organization","confidence":0.95},{"name":"Target","type":"organization","confidence":0.9},{"name":"Kroger","type":"organization","confidence":0.9},{"name":"CVS","type":"organization","confidence":0.85},{"name":"Home Depot","type":"organization","confidence":0.85},{"name":"Dollar Tree","type":"organization","confidence":0.85},{"name":"retail media","type":"concept","confidence":0.99},{"name":"retail media networks","type":"concept","confidence":0.95},{"name":"first-party data","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-08-25T07:42:56.744Z"},"token_counts":{"approximate":1867,"cl100k":1427},"content_hash":"sha256:f630d9a3fd1488d2c1b382ae36d513077a5696d9e6874252a3f5037214dddbc9","acp_version":"0.2","body_available":true,"body_tokens":1867,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/62b416a8-0273-4330-b9c7-574f8397603d.json","html":"https://stacklist.com/card/62b416a8-0273-4330-b9c7-574f8397603d","md":"/api/public/card/62b416a8-0273-4330-b9c7-574f8397603d.md","stack_json":"/api/public/stack/3b58617d-d7d0-4e55-ba8a-66d8b605aa33.json"}}