{"version":"1.0","type":"card","id":"5fad314b-f102-416c-bc65-d8bc88bcd920","url":"https://stacklist.com/card/5fad314b-f102-416c-bc65-d8bc88bcd920","title":"Chambord: Because No Reason Rebrand","source_url":"https://themany.com/projects/becausenoreason","note":"Millennial-focused social work hit 40M engagements and won an Images award at the 9th Annual Shorty Awards.","image":{"url":"https://ucarecdn.com/87d5cddf-347f-4637-8577-b1fa2b90b4d4/","alt":"Chambord: Because No Reason Rebrand","width":3600,"height":1918},"stack":{"id":"a0595c5a-e042-4a46-86aa-9df2bb7b28ce","title":"Food and Beverage Marketing Case Studies","url":"https://stacklist.com/c/business/stack/a0595c5a-e042-4a46-86aa-9df2bb7b28ce"},"created_at":"2026-09-23T21:30:21.758Z","updated_at":null,"aco":{"summary":"Chambord, an iconic black raspberry liqueur, was repositioned for millennial female consumers through a vibrant social media campaign emphasizing spontaneity and self-expression. The \"Because No Reason\" rebrand achieved 40M social impressions, 1.6M organic views, and drove three consecutive years of growth within the Brown-Forman portfolio.","tags":["brand-rebranding","millennial-marketing","social-media-strategy","luxury-liqueur","campaign-creative","visual-identity","content-strategy"],"key_entities":[{"name":"Chambord","type":"organization","confidence":0.95},{"name":"Brown-Forman","type":"organization","confidence":0.9},{"name":"millennial-marketing","type":"concept","confidence":0.92},{"name":"Shorty Awards","type":"event","confidence":0.88},{"name":"social-media-engagement","type":"concept","confidence":0.9},{"name":"brand-repositioning","type":"concept","confidence":0.93}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:33.651Z"},"token_counts":{"approximate":743,"cl100k":602},"content_hash":"sha256:c53de3331af642766e7c3976c3646a2470cd8d81fcf1b534c53fcbcc937f082a","acp_version":"0.2","body_available":true,"body_tokens":743,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/5fad314b-f102-416c-bc65-d8bc88bcd920.json","html":"https://stacklist.com/card/5fad314b-f102-416c-bc65-d8bc88bcd920","md":"/api/public/card/5fad314b-f102-416c-bc65-d8bc88bcd920.md","stack_json":"/api/public/stack/a0595c5a-e042-4a46-86aa-9df2bb7b28ce.json"}}