{"version":"1.0","type":"card","id":"5f0fd201-3614-4603-b1ad-54aa65791c3e","url":"https://stacklist.com/card/5f0fd201-3614-4603-b1ad-54aa65791c3e","title":"Creators as Change Agents","source_url":"https://hbr.org/2024/05/how-your-business-should-tap-into-the-creator-economy","note":"HBR research: small creators together are reshaping what consumers buy, and most companies haven't noticed.","image":{"url":"https://ucarecdn.com/917cb80d-15fb-49a8-90e6-95a338bd46ef/","alt":"Creators as Change Agents","width":1200,"height":675},"stack":{"id":"115f94ce-fec0-4688-a4f5-631afa03ee90","title":"Creator to Founder: LSC100 + Creator Brands","url":"https://stacklist.com/c/business/stack/115f94ce-fec0-4688-a4f5-631afa03ee90"},"created_at":"2026-10-20T11:51:11.748Z","updated_at":null,"aco":{"summary":"Content creators are transforming business innovation and strategy by driving demand for specialized products, accelerating product life cycles, and changing consumer values across consumer goods and services industries. This article from Harvard Business Review explores how creators like MrBeast and Charli D'Amelio are rewriting the rules for established companies through their influence on product development and marketing.","tags":["creator-economy","social-marketing","product-development","consumer-behavior","influencer-marketing","innovation-strategy"],"key_entities":[{"name":"Harvard Business Review","type":"organization","confidence":0.99},{"name":"Rebecca Karp","type":"person","confidence":0.95},{"name":"Carolyn Fu","type":"person","confidence":0.95},{"name":"Simon Friis","type":"person","confidence":0.95},{"name":"MrBeast","type":"person","confidence":0.98},{"name":"Charli D'Amelio","type":"person","confidence":0.98},{"name":"YouTube","type":"technology","confidence":0.99},{"name":"Instagram","type":"technology","confidence":0.99},{"name":"TikTok","type":"technology","confidence":0.99},{"name":"creator-economy","type":"concept","confidence":0.97},{"name":"social-marketing","type":"concept","confidence":0.96}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-20T11:51:18.018Z"},"token_counts":{"approximate":301,"cl100k":229},"content_hash":"sha256:aea4ef44cd7d92264ebeec84c09b00551763bae244b97f43e1c0b4385c7df6e9","acp_version":"0.2","body_available":true,"body_tokens":301,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/5f0fd201-3614-4603-b1ad-54aa65791c3e.json","html":"https://stacklist.com/card/5f0fd201-3614-4603-b1ad-54aa65791c3e","md":"/api/public/card/5f0fd201-3614-4603-b1ad-54aa65791c3e.md","stack_json":"/api/public/stack/115f94ce-fec0-4688-a4f5-631afa03ee90.json"}}