--- title: "Charlotte Jeffries - Media Planning Director at Media Bounty" url: https://stacklist.com/card/5cf28f95-d768-45c9-ab01-12780687c56d source_url: "https://www.factotum.com/team-member/charlotte-jeffries/" stack: https://stacklist.com/stack/a5438e69-1752-40ff-9e5b-b1be21bbac03 summary: "Charlotte Jeffries is a highly experienced Media Planning Director at Media Bounty with over 25 years of expertise in strategic media planning and integrated campaign activation across leading global agency networks. She specializes in audience engagement, channel planning, and delivering campaigns with measurable results for major brands and social impact initiatives." tags: "media-planning, team-profile, advertising, campaign-strategy, agency-experience" key_entities: "Charlotte Jeffries (person), Dolly Parton (person), Media Bounty (organization), Havas (organization), WPP (organization), Omnicom (organization), Transport for London (organization), RNIB (organization), Keep Britain Tidy (organization), Kia (organization), Marks & Spencer (organization), Chanel (organization), London (location), behaviour-change-campaigns (concept), multi-channel-activation (concept)" classification: "reference" content_hash: "sha256:40b664dad36a13e788a2f57baf1af528d54b7020fbe16ac25daf0eaf659dddd1" acp_version: "0.2" token_counts_approximate: 1144 visibility: public agent_accessible: true status: "final" --- # Charlotte Jeffries - Media Planning Director at Media Bounty Charlotte Jeffries Media Planning Director at Media Bounty Something you might not know about Charlotte She holds a liquor licence and is permitted to sell beers, wines and spirits. Her favourite city London – filthy and gorgeous. Three songs you’ll find on Charlie’s Spotify playlist • Glue – BICEP • Cruel Intentions – Simian Mobile Disco • Birth4000 – Floating Points What got Charlie started Charlie’s career in media began thanks to a friend who sold the industry to her with the promise of free parties. What started as a light-hearted introduction quickly developed into a long and successful career spanning more than 25 years. Along the way, she discovered a passion for understanding audiences, solving business challenges and creating campaigns that influence behaviour. Her experience across some of the world’s largest agency networks has given her a deep understanding of how brands can connect with people in meaningful and effective ways. Charlie is excellent at • Listening, learning and interrogating the brief. Charlie believes every business has its own unique challenges and ambitions, and she takes the time to fully understand both before developing a strategy. • Bringing fresh thinking to every project. She combines experience with curiosity, ensuring every campaign benefits from new ideas and innovative approaches. • Maximising return on investment. Charlie treats every client’s budget as if it were her own, focusing on effectiveness, efficiency and measurable results. About Charlie Charlie is a highly experienced media planning and buying specialist with more than 25 years of experience across leading global agency groups including Havas, WPP and Omnicom. Throughout her career, she has worked with some of the world’s most recognisable consumer brands, including Kia, Marks & Spencer and Chanel, helping them achieve growth through strategic media planning, channel selection and integrated campaign activation. Alongside her commercial work, Charlie has led award-winning behaviour change campaigns for government and charity organisations, including Transport for London, RNIB and Keep Britain Tidy. While she has enjoyed working on many admired brands, the campaigns she is most proud of are those that have delivered meaningful social and environmental impact, from changing perceptions around sight loss to helping reduce smoking-related litter across the UK. Her expertise spans channel planning, multi-channel activation and audience engagement, enabling her to deliver campaigns that balance creativity, effectiveness and measurable outcomes. She’s inspired by Charlie is inspired by Dolly Parton. Connect on Linkedin charlie.bennett@mediabounty.com Sweet Savoury Early bird Night owl City life Country life We're here to make you smile Jerine Corte Payroll Manager Sweet Savoury Early bird Night owl City life Country life Meet Jerine Beverley Kaye Chief Client Officer Sweet Savoury Early bird Night owl City life Country life Meet Beverley Sophie Gaby Associate Sales Director at Accountancy Action Sweet Savoury Early bird Night owl City life Country life Meet Sophie Manage Cookie Consent The site uses cookies to provide you with a great user experience. By using our website, you accept our use of cookies. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. 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