---
title: "Notifications North Star - Stephanie Griffith, Marketing Expert"
url: https://stacklist.com/card/58fc9354-6d47-4cd5-b009-23ae4a490f16
source_url: "https://www.codestory.co/episodes/notifications-north-star-stephanie-griffith-marketing-expert/"
stack: https://stacklist.com/c/podcast/stack/24f9a730-1cd0-4cfb-8442-67f6e9e12328
summary: "Code Story podcast features Stephanie Griffith, an email and SMS marketing expert, discussing notification strategies, promotional messaging, and how notifications serve as a secondary UX layer for applications. The episode, sponsored by Courier, explores user preferences, opt-out prevention, and the evolving landscape of conversational commerce."
tags: "notifications, email-marketing, sms-marketing, startup, user-experience, promotional-messaging, podcast"
key_entities: "Stephanie Griffith (person), Courier (organization), Drip (organization), Thinkful (organization), Bath & Body Works (organization), notifications as UX layer (concept), promotional messaging (concept), Code Story podcast (event), conversational commerce (concept), HackerNews (organization)"
classification: "transcript"
content_hash: "sha256:86df2ae1ca1c13a54516441e10747b93d1dde1c493e84110c5cb23eb31612a79"
acp_version: "0.2"
token_counts_approximate: 461
visibility: public
agent_accessible: true
status: "final"
---

# Notifications North Star - Stephanie Griffith, Marketing Expert

Code Story: Insights from Startup Tech Leaders — Notifications North Star - Stephanie Griffith, Marketing Expert Listen to Episode Notifications North Star - Stephanie Griffith, Marketing Expert Code Story: Insights from Startup Tech Leaders 0:00 20:31 1× Notifications North Star, sponsored by Courier ! Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bath & Body Works and more. She is also the host of the Conversational Commerce podcast. Questions: What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day? So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living? Should we stop sending promotional messages? In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all? As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience? What impresses you about Courier, and how they are approaching notifications as a UX layer? Links https://www.courier.com/ https://twitter.com/QueenDTC https://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549 Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://cash.app * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By