---
title: "About Commotion: The Team Behind the Platform"
url: https://stacklist.com/card/5892e36e-00be-4f52-8c73-119dd58bbcc2
source_url: "https://www.gocommotion.com/about-us"
stack: https://stacklist.com/c/technology/stack/d6fed313-53f4-4607-88ed-3e8821e61e96
summary: "Commotion is an AI-driven ecommerce platform that helps brands create individualized, contextualized shopping and post-purchase experiences through scalable personalization and data-backed decision-making. The company is led by co-founders Murali Swaminathan and Elizabeth Closmore, along with CTO Vasant Srinivasan, operating as a remote team across three continents with over ten years of AI experience."
tags: "ai-personalization, ecommerce, customer-experience, brand-strategy, enterprise-solutions, data-driven, startup"
key_entities: "Commotion (organization), Murali Swaminathan (person), Elizabeth Closmore (person), Vasant Srinivasan (person), AI-driven personalization (technology), ecommerce customer experience (concept), cohort segmentation (concept)"
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# About Commotion: The Team Behind the Platform

About Commotion We’re helping brands stay in motion with today’s customer At Commotion, we have a team that has worked with some of the best brands in the world, helping us understand the needs and frustrations amongst today's fast evolving consumer and technology landscape. Brands are seeking an efficient and effective way to differentiate themselves and surpass competition. However, decreasing customer conversion and loyalty is severely impacting brand value and sales. A new approach to building memorable brand experiences. Until now, innovation in this space has involved approaching personalization programmatically or through constant optimizations, resulting in stagnant experiences and a lack of innovation. We believe in a comprehensive, data-driven approach that views personalization and innovation as interconnected components of a holistic customer experience, helping brands leapfrog into the future. Get In Touch Scalable AI-Driven Personalization Our AI technology creates individualized and contextualized ecommerce experiences that evolve with real-time user behavior and needs, surpassing traditional cohort segmentation. Comprehensive Enterprise Solutions We offer an integrated suite of tools and experiences addressing a wide spectrum of ecommerce challenges, ensuring seamless user experiences across the entire customer journey. Data-Backed Decisions Our advanced approach to collecting customer signals delivers actionable insights, empowering businesses to refine strategies, optimize customer engagement, and boost conversion rates in real-time. Executive background building unicorn startups. Remote team across 3 continents and multiple timezones. Experience building global platforms for the world’s biggest brands. At the forefront of AI technology for over ten years. Our Investor Leadership Team Murali Swaminathan Co-Founder + CEO LinkedIn Elizabeth Closmore Co-Founder + President LinkedIn Vasant Srinivasan Chief Technology Officer LinkedIn Create a highly contextualized experience today Find out how we can help your brand create highly contextual shopping and post-purchase experiences. Request a Demo