---
title: "Hollywood Reporter, Josh Flagg Launches Estate Media"
url: https://stacklist.com/card/586bb3da-9e4e-4b50-87af-a9554f03176e
source_url: "https://www.hollywoodreporter.com/lifestyle/real-estate/josh-flagg-million-dollar-listing-star-launches-estate-media-1235594945/"
stack: https://stacklist.com/c/business/stack/7998b3e4-95d7-4367-8aea-d54b497c49d6
summary: "Estate Media, a new real-estate media company co-founded by Josh Flagg, Griff O'Brien, and Andrew Shanfeld, has launched with over 20 content creators and agents boasting a combined 25 million followers. The company raised $1.65 million prior to launch and plans to produce free ad-supported digital series, podcasts, branded content, educational offerings, and unscripted television shows focused on the real estate industry."
tags: "real-estate, media-company, josh-flagg, content-creators, estate-media, digital-series, unscripted-television"
key_entities: "Josh Flagg (person), Griff O'Brien (person), Andrew Shanfeld (person), Estate Media (organization), Tracy Tutor (person), Glennda Baker (person), Aaron Grushow (person), Adam Weitsman (person), The Hollywood Reporter (organization), Bravo (organization), Amazon Prime Video (organization), Carolwood Equities (organization), Douglas Elliman (organization), Upstate Shredding (organization), Rich Antoniello (person), Austin Rief (person), Morning Brew (organization), Complex (organization), Margot Ettedgui (person), Los Angeles (location), Million Dollar Listing Los Angeles (event)"
classification: "notes"
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---

# Hollywood Reporter, Josh Flagg Launches Estate Media

Estate Media founders Andrew Shanfeld, Josh Flagg and Griff O'Brien Courtesy of Subjects Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Josh Flagg , one of real estate ’s most recognizable personalities thanks to his long-running presence on Bravo’s Million Dollar Listing Los Angeles , has announced that he’s started a media business. The new Estate Media — launched with former Amazon Prime Video and Roku content-acquisition exec Griff O’Brien and Andrew Shanfeld, co-founder of real estate private equity firm Carolwood Equities — launched with a roster of more than 20 content creators and agents who have built their own brands (and a combined 25 million followers) by focusing on the world of real estate. They range from Flagg’s fellow Million Dollar Listing star Tracy Tutor of Douglas Elliman to agents who have gained followings on TikTok, like Atlanta’s Glennda Baker (with 878,000 followers) and L.A.’s Aaron Grushow (with 1.4 million followers). Related Stories Lifestyle The Hollywood Reporter Toasts New York's Top Real Estate Agents at 2026 Power Broker Awards Lifestyle How a Hollywood Power Couple Built a Dream Home for Their Cocktail Party Lifestyle “Estate Media is a real-estate media company leveraging the personalities that start, own and define conversation in the real estate industry to create a destination for professionals and fans that is trusted and loved,” Flagg tells The Holllywood Reporter . “Our programming will reflect our mission, creating content for every real estate professional, catering to all levels of experience.” The media company, headed by O’Brien as CEO, is launching with a slate of free, ad-supported digital series (that will include home tours by online content creators) as well as podcasts. Estate Media will also develop branded content and charge for access to educational offerings for real estate professionals, such as a master class with Flagg on how to “always win the listing and close the deal.” Content on the site —  estatemedia.co — includes the digital series “Forreal Estate,” hosted by mortgage broker Margot Ettedgui, focusing on pop culture real estate trends and celebrity home transactions; and “House Hunters,” in which Flagg teams with Instagram account ZillowGoneWild to tour lavish Los Angeles homes and help social media stars find residences. Estate Media has also launched Zillowtastrophes, a newsletter highlighting “unique, weird and wild” listings, while Baker is helming a video podcast, Glennda’s Guru , on “what it takes to really be successful in the industry.” O’Brien tells THR that Estate Media is also looking to launch unscripted television shows. “The pandemic has forever transformed the real estate business and now the industry needs to continue to evolve to meet consumers wherever they consume content,“ said O’Brien in a statement. “We want to elevate the industry and create a content destination that informs, inspires and captivates both professionals and fans.”  Josh Flagg and Tracy Tutor on an episode of Million Dollar Listing Los Angeles . Nicole Weingart/Bravo Estate Media raised $1.65 million prior to launch, led by Adam Weitsman, the billionaire CEO of Upstate Shredding, who joined the media business as a partner. Additional investors include Complex CEO Rich Antoniello, Morning Brew CEO Austin Rief, Scriber founder Brian Goldsmith and Ojo Labs president Chris Heller. Says Flagg of the company’s content plans, “It will be a mix of content that aims to educate and entertain all real estate professionals, of all experience levels. We want to create programming that is more industry focused, and up to date with developments in the residential and investment markets, with more evergreen content that is both fun, but also has informational value. Because of the wide audience we’re serving, our content will reflect the interests, and goals, of each audience segment.” THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up T-Mobile Run Your Hollywood Empire From Home With T-Mobile’s Limited-Time Internet Offer