{"version":"1.0","type":"card","id":"5707b84b-359c-48c0-97c9-6ef33176e8d6","url":"https://stacklist.com/card/5707b84b-359c-48c0-97c9-6ef33176e8d6","title":"Marketing agency profit margins: A founder's guide","source_url":"https://aspireapp.com/en-us/blog/marketing-agency-profit-margins","note":"Calculate real agency profit margins and compare benchmarks. Learn cash flow vs. margins, identify margin leaks, and improve pricing, delivery, and cash flow.","image":{"url":"https://ucarecdn.com/62936a13-7ce8-46df-aedc-bace26f29fee/","alt":"Marketing agency profit margins: A founder's guide","width":1200,"height":630},"stack":{"id":"54032cf5-6878-4863-a5ae-093c58741825","title":"How to Read an Agency P&L","url":"https://stacklist.com/stack/54032cf5-6878-4863-a5ae-093c58741825"},"created_at":"2026-10-28T16:12:01.870Z","updated_at":null,"aco":{"summary":"Marketing agency profit margins are distinct from cash flow, requiring understanding of revenue hierarchy from gross income through delivery profit to net profit. Founders should identify actual delivery profit, diagnose cost factors, and implement one lever (cost reduction, rate increase, or specialization) to improve profitability.","tags":["marketing-agency","profit-margins","cash-flow","financial-management","business-advice","pricing-strategy","profitability"],"key_entities":[{"name":"Bintang Lestada","type":"person","confidence":0.95},{"name":"Aspire","type":"organization","confidence":0.9},{"name":"Aspire account","type":"technology","confidence":0.85},{"name":"Agency Gross Income (AGI)","type":"concept","confidence":0.95},{"name":"Delivery Profit","type":"concept","confidence":0.95},{"name":"Operating Profit","type":"concept","confidence":0.95},{"name":"Net Profit","type":"concept","confidence":0.95},{"name":"Pass-throughs","type":"concept","confidence":0.9}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-28T16:12:06.721Z"},"token_counts":{"approximate":10044,"cl100k":8617},"content_hash":"sha256:e468ccfd27bd1f39ab2eb3066f15dc057b39c3fb2fee08b3b490cb5a25b7e01f","acp_version":"0.2","body_available":true,"body_tokens":10044,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/5707b84b-359c-48c0-97c9-6ef33176e8d6.json","html":"https://stacklist.com/card/5707b84b-359c-48c0-97c9-6ef33176e8d6","md":"/api/public/card/5707b84b-359c-48c0-97c9-6ef33176e8d6.md","stack_json":"/api/public/stack/54032cf5-6878-4863-a5ae-093c58741825.json"}}