{"version":"1.0","type":"card","id":"56b38a9e-737a-4ed0-accf-ffcc80b9881b","url":"https://stacklist.com/card/56b38a9e-737a-4ed0-accf-ffcc80b9881b","title":"World Surf League: You Can't Script This","source_url":"https://themany.com/projects/you-cant-script-this","note":"Brand platform challenging major sports drove a 12-point rise in brand awareness and a 10-point boost in brand affinity for the WSL.","image":{"url":"https://ucarecdn.com/bb176e1f-25b8-4be2-bcb3-60ec0bf4a836/","alt":"World Surf League: You Can't Script This","width":1920,"height":1080},"stack":{"id":"a4f2d898-bd33-4464-9f10-262e617a9a15","title":"Selected Case Studies from The Many Agency","url":"https://stacklist.com/c/business/stack/a4f2d898-bd33-4464-9f10-262e617a9a15"},"created_at":"2026-09-23T21:30:57.835Z","updated_at":null,"aco":{"summary":"The World Surf League launched \"You Can't Script This,\" a global brand campaign designed to challenge perceptions of surfing and attract both core and new audiences by emphasizing the sport's unpredictable, dramatic nature. The campaign achieved a 12-point rise in brand awareness and a 10-point boost in brand affinity, successfully positioning competitive surfing as a sport for all.","tags":["brand-campaign","sports-marketing","world-surf-league","brand-awareness","cinematic-film","creative-strategy","audience-engagement"],"key_entities":[{"name":"World Surf League","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"You Can't Script This","type":"concept","confidence":0.99},{"name":"brand-awareness","type":"concept","confidence":0.98},{"name":"brand-affinity","type":"concept","confidence":0.98},{"name":"competitive-surfing","type":"concept","confidence":0.97}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:42.768Z"},"token_counts":{"approximate":604,"cl100k":477},"content_hash":"sha256:602ff900a23fcd304fa201e6501f2018dd25c68177b1f6f661f15a7913f60d24","acp_version":"0.2","body_available":true,"body_tokens":604,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/56b38a9e-737a-4ed0-accf-ffcc80b9881b.json","html":"https://stacklist.com/card/56b38a9e-737a-4ed0-accf-ffcc80b9881b","md":"/api/public/card/56b38a9e-737a-4ed0-accf-ffcc80b9881b.md","stack_json":"/api/public/stack/a4f2d898-bd33-4464-9f10-262e617a9a15.json"}}