---
title: "Genesys Acquires Pinkfish to Accelerate Customer Experiences"
url: https://stacklist.com/card/539510c5-8efe-4821-8e97-0ce6cb9a8945
source_url: "https://www.genesys.com/company/newsroom/announcements/genesys-acquires-pinkfish-to-accelerate-the-future-of-autonomous-customer-experiences"
stack: https://stacklist.com/c/finance/stack/4f648364-9585-4a1c-8ecf-6de928fbc694
summary: "Genesys announced its acquisition of Pinkfish, an agentic orchestration workflow company, to expand Genesys Cloud AI with MCP-based tool integration and workflow automation capabilities. The acquisition aims to help organizations turn customer intent into business outcomes through advanced agentic workflow automation and enterprise execution capabilities."
tags: "genesys, pinkfish, acquisition, agentic-ai, contact-center, workflow-automation, customer-experience"
key_entities: "Genesys (organization), Pinkfish (organization), Genesys Cloud AI (technology), MCP-based tool integration (technology), agentic workflow automation (concept), AI-Powered Experience Orchestration (concept), San Francisco (location), Xperience (event)"
classification: "memo"
content_hash: "sha256:3cc444dc9c2a84602053cd3d894b87db43fff8060c7038bc0fccedeea4031c9e"
acp_version: "0.2"
token_counts_approximate: 2614
visibility: public
agent_accessible: true
status: "final"
---

# Genesys Acquires Pinkfish to Accelerate Customer Experiences

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Keep me informed via email or telephone regarding Genesys information. I would like someone to reach out to me By providing your information, you agree to our privacy policy . Thank you for your interest A Genesys representative will be in contact with you shortly. Call a representative Monday-Friday, 8 a.m.-6 p.m. Pacific. US: 888-GENESYS (436-3797) International: +1 650 466-1100 Fax: +1 650 466-1260 Headquarters 1302 El Camino Real, Suite 300, Menlo Park CA, 94025 See all our locations Careers Join an inclusive team that believes in sincerity, fun and supporting each other while defining the future of customer experience. Customer Support Portal Submit new support tickets and track existing ones through a single, convenient site. Genesys Knowledge Network Use this all-in-one access point to find links to resources that improve your Genesys experience. Thank you for requesting your demo A Genesys representative will reach out to you shortly to get it scheduled. 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Take the tour Company Newsroom 06/30/2026 Genesys Acquires Pinkfish to Accelerate the Future of Autonomous Customer Experiences Acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities to help organizations turn customer intent into business outcomes Share Subscribe for news Related news 07/14/2026 More Than Half of Consumers Would Rather Do Anything Else Than Contact Customer Service, Genesys Research Finds 03/26/2026 Genesys Reports Record Fourth Quarter as Organizations Accelerate the Adoption of AI-Powered Experience Orchestration 06/25/2025 Introducing Genesys Cloud AI Studio: Empowering Businesses with Responsible, Agentic AI for Transformational Customer Experiences All news SAN FRANCISCO, June 30 , 2026 — Genesys ® , a global cloud leader in AI-Powered Experience Orchestration, today announced it has acquired Pinkfish , a leading agentic orchestration workflow company. This acquisition will expand Genesys Cloud™ AI with MCP-based tool integration and workflow automation capabilities, helping organizations connect customer intent to governed actions across enterprise systems and accelerate the adoption of trusted autonomous experiences that drive business outcomes. Terms of the transaction were not disclosed. “Agentic AI is moving customer experience from assisted engagement to governed execution,” said Glenn Nethercutt, executive vice president and chief technology officer of Genesys. “With Pinkfish, we’re advancing agentic orchestration by connecting customer intent to enterprise data, business workflows and governed actions through Genesys Cloud AI, so organizations can resolve more complex customer needs with greater autonomy, control and speed.” Accelerating Agentic Orchestration Through Enterprise Execution As organizations increasingly look to move from static workflows to autonomous AI, they need to bridge the gap between customer engagement and enterprise execution. Pinkfish advances the ability of Genesys Cloud Agentic Virtual Agent and Genesys Cloud Copilots to securely access data and execute actions across enterprise systems. With more than 500 integrations supporting 25,000 MCP tools spanning CRM, ERP, IT, HR, order management, billing and other business applications, Pinkfish brings one of the customer experience (CX) industry’s most extensive MCP ecosystems to Genesys Cloud. These capabilities will help organizations overcome some of the biggest barriers to agentic AI adoption: fragmented systems, disconnected workflows and operational complexity that often prevent them from achieving more autonomous and outcome-driven customer experiences. The acquisition will further the abilities of Genesys Cloud Agentic Virtual Agent to autonomously orchestrate and complete customer work within trusted business guardrails. As a result, Agentic Virtual Agent will be able to resolve more complex customer needs end-to-end, improving self-service experiences while reducing customer effort and operational handoffs. “We founded Pinkfish because we believe AI reaches its full potential only when it can securely operate across the enterprise,” said Charanya Kannan, chief executive officer and co-founder of Pinkfish. “Every great customer experience combines meaningful conversations with meaningful action that spans CRM, ERP, billing and the rest of the enterprise. By bringing together the AI orchestration leadership of Genesys with the AI-powered workflow automation capabilities of Pinkfish, we will help organizations move toward AI that securely takes action, completes customer work across the enterprise and delivers exceptional customer experiences.” Advancing AI-Powered Workflow Automation Genesys Cloud AI with the natural language-driven workflow automation of Pinkfish will enable organizations to build and deploy sophisticated AI-powered CX workflows, making agentic orchestration more accessible to business users and accelerating time to value. For example, when a customer contacts a retailer about a delayed order, an Agentic Virtual Agent could verify order status, review shipping information, apply a service credit, upgrade the shipment and notify the customer, all by coordinating actions across systems without requiring human intervention. Rather than routing the request across multiple teams and systems, the Agentic Virtual Agent can help complete the process end-to-end in a single interaction. These capabilities can also combine with Genesys Cloud Case Management to support workflow-intensive processes such as customer onboarding, insurance claims processing, return merchandise authorizations, loan servicing requests, warranty management and other business processes that span front-office and back-office operations. “The autonomous enterprise depends on the ability to coordinate actions across complex business environments while maintaining governance and control,” said Rebecca Wettemann, CEO and principal analyst of Valoir. “With the addition of Pinkfish, Genesys Cloud is poised to gain the workflow automation and enterprise connectivity needed to help organizations scale agentic orchestration.” To learn more about how the acquisition of Pinkfish will advance Genesys Cloud, visit Genesys.com . Availability Genesys expects Pinkfish capabilities to become available to Genesys Cloud customers through the Genesys AppFoundry ® Marketplace by the end of the second quarter of the company’s fiscal year 2027 (May 1 – July 31, 2026). The company expects to begin introducing Pinkfish capabilities natively within Genesys Cloud by the end of this fiscal year (Feb. 1, 2026 – Jan. 31, 2027). Forward-Looking Statements Statements in this press release that are not historical or current facts are forward-looking statements that involve risks and uncertainties. Unless required by law, Genesys undertakes no obligation to update or revise any forward-looking statements to reflect circumstances or events after the date of this press release. About Genesys Genesys ® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.Genesys.AI . © 2026 Genesys. All rights reserved. Genesys, the Genesys logo and Genesys Cloud are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Media Contacts: Rachel Faulkner Perez Rachel.faulknerperez@genesys.com Zeno Group Genesys@zenogroup.com Sign up to receive email alerts for our latest press releases Welcome back   Not You? Please provide your work email * Work Email * First Name * Last Name * Country * State/Province * Company Yes. Keep me informed via email or telephone regarding Genesys information. 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