---
title: "Shorty Awards: Between 2 Rides Gold Honor"
url: https://stacklist.com/card/51afb572-936b-4667-8ef8-2c34b5ab794b
source_url: "https://shortyawards.com/15th/between-2-rides"
stack: https://stacklist.com/c/business/stack/e0d07076-942a-4f5a-bd51-6c69616d84fe
summary: "Between 2 Rides is a five-episode YouTube series by eBay Motors that showcases vehicle transformations using parts from eBay's 122 million inventory, hosted by creator Collete Davis. The campaign aims to increase brand consideration, restore equity, and establish eBay Motors as the premier destination for automotive enthusiasts."
tags: "shorty-awards, youtube-series, ebay-motors, automotive-content, social-media-marketing, video-production"
key_entities: "Shorty Awards (event), eBay Motors (organization), YouTube (technology), Collete Davis (person), Between 2 Rides (concept), eBay (organization)"
classification: "reference"
content_hash: "sha256:78a55d81e3b2a1013958a70df2b22853a5dff5ecef5444075f0bea42bd1ac10f"
acp_version: "0.2"
token_counts_approximate: 1350
visibility: public
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status: "final"
---

# Shorty Awards: Between 2 Rides Gold Honor

THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital. View this season's finalists! Campaign Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign Content and Media Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content Creator & Influencer Partnerships Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership Design Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App Industry Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits Overall Presence Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence Platforms & Technology Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube Podcast Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast Strategy & Engagement Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling Video Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series Menu Register Login From the 15th Annual Shorty Awards Between 2 Rides Finalist in YouTube Presence Gold Honor in YouTube Silver Honor in Auto Entered in Video Series Objectives eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent years: “FleaBay” perception of poor quality and bad experiences An influx of newer and more culturally resonant competitors In 2021 we began developing eBay’s highest-value product categories into distinct sub-brands, with eBay Motors leading the way.  Our mission is to use the power of social media to increase upper-funnel consideration, restore brand equity, and become the most desirable place to buy, sell, and join communities around shared passions. YouTube is the top social platform for motors enthusiasts to seek inspiration to fuel their automotive ambitions. For eBay Motors to achieve its goals, we had to launch a must-subscribe channel here to drive awareness and trust of eBay’s unrivaled inventory of parts & accessories. Strategy and Execution Enter: Between 2 Rides, a five-episode YouTube series that showcases what a stock car can turn into when passion, skill, and creativity meet eBay Motors’ vast inventory of 122 million parts.  The series is hosted by YouTube creator Collete Davis, with each episode featuring a guest builder representing a unique subculture (and product category) of the motors community. We scripted, produced, and promoted Between 2 Rides as a proper creator series, including: 5 episodes, a series trailer, and behind-the-scenes bonus content 8-12 minute episode run-time An integrated roll-out strategy of 500+ unique assets across YouTube, Instagram, and Facebook to drive campaign awareness and channel traffic Results Our efforts resulted in a breakthrough performance for eBay Motors, reintroducing ourselves to the automotive community with a series that captivated attention and won reappraisal to the tune of: From 700 to 37,000+ YouTube channel subscribers 9 million total views across our series content 155 million total minutes-watched across our series content Average episode watch-time of 3 minutes 19 seconds +9.5% unaided brand recall lift +2% purchase consideration lift While these quantitative metrics demonstrate the effectiveness of Between 2 Rides against our stated goals, we’re most excited by this one: a greenlight from eBay for a second season of Between 2 Rides.  Make sure to like and subscribe so you don’t miss an episode. Media Video for Between 2 Rides Share this entry Entrant Company / Organization Name The Many, eBay Link https://www.youtube.com/watch?v=99bM0kzjuMY Share this entry Share this Shorty Awards page  Tweet  Share  Email Share link