{"version":"1.0","type":"card","id":"4e0cff9b-35e0-462f-9089-5b86b9b23035","url":"https://stacklist.com/card/4e0cff9b-35e0-462f-9089-5b86b9b23035","title":"Bumble Bee: YouGov Most Improved Brand","source_url":"https://thebumblebeecompany.com/bumble-bee-debuts-good-for-you-a-campaign-disruptively-challenging-tuna-perceptions-and-celebrating-tuna-lovers/","note":"The Many's work for Bumble Bee drove +14.3 pts awareness, +4.4 pts consideration and a 6% sales lift in 2021, and a YouGov Most Improved Brand nod.","image":{"url":"https://ucarecdn.com/f3a26dc6-533f-4a71-af03-2194886538cd/","alt":"Bumble Bee: YouGov Most Improved Brand","width":768,"height":432},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"The Many: Food and Beverage Campaign Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-10-26T22:14:20.187Z","updated_at":null,"aco":{"summary":"Bumble Bee Seafoods, a 120-year-old brand, has been named a Most Improved Brand by YouGov and launches its new \"Good For You\" advertising campaign to attract younger consumers by showcasing tuna's versatility and health benefits. The campaign, developed with director Ashley Armitage and agency The Many, represents the brand's continued commitment to innovation and sustainability.","tags":["bumble-bee","brand-marketing","advertising-campaign","tuna","yougov","sustainability"],"key_entities":[{"name":"Bumble Bee Seafoods","type":"organization","confidence":0.99},{"name":"YouGov","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"Jeanine Lewis Canales","type":"person","confidence":0.92},{"name":"Ashley Armitage","type":"person","confidence":0.9},{"name":"Adam Flanagan","type":"person","confidence":0.9},{"name":"Good For You campaign","type":"concept","confidence":0.98},{"name":"Most Improved U.S. Brands for 2021","type":"event","confidence":0.95}],"classification":"memo","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:14:25.878Z"},"token_counts":{"approximate":1818,"cl100k":1610},"content_hash":"sha256:028e115dd41e18e31b5bfccca33d2757c56c0c66f7ece2533f70b502eacafbb4","acp_version":"0.2","body_available":false,"body_tokens":0,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/4e0cff9b-35e0-462f-9089-5b86b9b23035.json","html":"https://stacklist.com/card/4e0cff9b-35e0-462f-9089-5b86b9b23035","md":"/api/public/card/4e0cff9b-35e0-462f-9089-5b86b9b23035.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}