---
title: "Fabric PR"
url: https://stacklist.com/card/4d95aba9-e835-4337-b7ed-c1c4920dbd36
stack: https://stacklist.com/stack/9123d046-ccea-44f7-bb01-6cfc09e0e136
summary: "Fabric PR, a Shoreditch-based fashion PR agency founded by Khaby Mirza, partnered with Factotum to handle financial and administrative services as the business scaled. The partnership allowed Fabric PR to focus on core communications work while benefiting from expert financial management and a strong cultural fit with their service provider."
tags: "fashion-pr, business-services, financial-management, outsourcing, agency, partnership"
key_entities: "Khaby Mirza (person), Fabric PR (organization), Factotum (organization), Shoreditch (location), fashion-communications (concept)"
classification: "transcript"
content_hash: "sha256:76fcee757df2adc9d30bf938e25eee70059c1cad7ab92c0d1a36636ecfa1eb3e"
acp_version: "0.2"
token_counts_approximate: 329
visibility: public
agent_accessible: true
status: "final"
---

# Fabric PR

[00:00] My name's Khaby Mirza and I'm the founder of Fabric PR.
[00:06] We're a Shoreditch-based fashion PR agency, providing communication services to a whole host of fashion brands, footwear brands, denim brands, and accessories clients. Our internal finance team have been running the business incredibly well for 12 years. Um, but as we scale up as a business, we know that we're going to need support. So we've been working with Factotum now for a little while, and essentially we grew to a size whereby we could no longer continue the range of services which Factotum offers so expertly with the small structure we had internally.
[00:40] So far, it's helped in so many different ways, but essentially it's given us the bandwidth to focus on what we're good at, which is communications, and not focus on those things which actually we find quite distracting, like the financial management. Plus, we're working with experts. So one of the biggest needs for us was to have a partner that was a good cultural fit. Somebody that we could trust and know that we could work with for more than a season, more than a month, but for many, many years to come. And that cultural relationship has really been proven with the Factotum team so far. And working with the Factotum team, it's been a really seamless transition.