---
title: "3 Key Findings from Testing the World's Leading Checkout Flows"
url: https://stacklist.com/card/4b95bfb1-1fa7-46ac-85e6-4092c468baa5
source_url: "https://websummercamp.com/2026/session/3-key-findings-from-testing-the-world-s-leading-checkout-flows"
stack: https://stacklist.com/stack/6fb9812d-8f94-488b-9299-82adb5951ca7
summary: "Baymard's checkout usability research reveals that the average checkout contains 11.2 form fields, but most sites can reduce this by 20-60% to decrease abandonment. UX expert Rinaldo Ugrina shares three key findings from testing leading checkout flows and optimization strategies used by companies like Nike, Etsy, and Amazon."
tags: "checkout-optimization, form-fields, usability-testing, ecommerce, ux-research, abandonment-reduction"
key_entities: "Baymard Institute (organization), Rinaldo Ugrina (person), Nike (organization), Etsy (organization), Amazon (organization), checkout-abandonment (concept), user-experience-testing (concept)"
classification: "analysis"
content_hash: "sha256:cda1d404382a0fd06553877784c8af8de6b4dcc8cab6e05ced7ccab5dd419adc"
acp_version: "0.2"
token_counts_approximate: 200
visibility: public
agent_accessible: true
status: "final"
---

# 3 Key Findings from Testing the World's Leading Checkout Flows

Description Baymard's large-scale checkout usability research found that the average checkout contains 11.2 form fields. Yet the same checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this presentation, Rinaldo will share three key findings from testing the world's leading checkout flows and show you how it can be optimized to decrease checkout abandonment. Speaker UX & Product Strategist @ Baymard Institute Rinaldo Ugrina is a UX expert at Baymard Institute, where he has helped some of the world's leading e-commerce companies, such as Nike, Etsy, and Amazon, improve their website UX. He is an expert on Baymard Institute’s more than 200,000 hours of large-scale User Experience testing