---
title: "Playful Dog-Friendly Brand Identity for OAK Eatery"
url: https://stacklist.com/card/4a6c06d9-6aba-4c07-a661-212176c67242
source_url: "https://thedsgnblog.com/Playful-Dog-Friendly-Brand-Identity-for-OAK-Eatery-by-Blake-Scott"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "OAK Eatery, a dog-friendly café in Morrinsville's Lockerbie Estate, received a playful brand identity designed by Blake Scott of Someday Studios that references the oak trees and natural surroundings of the development. The design blog post showcases the branding work, which caters to families, couples, and individuals—including their dogs—with a nature-inspired visual identity."
tags: "branding, brand-identity, cafe, dog-friendly, graphic-design, illustration, new-zealand"
key_entities: "OAK Eatery (organization), Blake Scott (person), Someday Studios (organization), Morrinsville (location), Lockerbie Estate (location), The Design Blog (organization), Auckland, New Zealand (location), brand identity (concept)"
classification: "reference"
content_hash: "sha256:33eb681c9b0bccab9b7b89b944cddaa1e26a3c8bdfd2166f2e9bba7aeb80c920"
acp_version: "0.2"
token_counts_approximate: 666
visibility: public
agent_accessible: true
status: "final"
---

# Playful Dog-Friendly Brand Identity for OAK Eatery

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Playful Dog-Friendly Brand Identity for OAK Eatery by Blake Scott Oak is a Café and Eatery situated in the heart of Morrinsville’s Lockerbie Estate , open for breakfast, brunch and lunch , with a dinner service planned at a later date. Nestled within Morrinsville’s natural caldera, Lockerbie Estate is a brand new development tailored to families, couples and individuals. Blake Scott ( Someday Studios )  designed a new brand identity that nods to the name and the surroundings, with Oak trees being a feature of the development and a large feature table in the café made from Oak. Catering to all (dogs included) a playful identity was created to match. CREDITS Design: Blake Scott , Someday Studios Copyright @ Blake Scott, Someday Studios ABOUT BLAKE SCOTT Multidisciplinary designer and illustrator based in Auckland, New Zealand. Passionate about all forms of Visual Communication with a strong focus on Brand Identity and Illustration. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO