---
title: "Case Study: From Digital Wallet to a European Fintech Brand"
url: https://stacklist.com/card/484e8f7e-9649-4547-830d-8f42a570e362
source_url: "https://websummercamp.com/2026/session/case-study-from-digital-wallet-to-a-european-fintech-brand"
stack: https://stacklist.com/stack/5c529dae-11ef-4103-9afa-e1e04416ada4
summary: "Aircash, a European fintech platform with 1.5 million users, underwent a comprehensive brand strategy and web redesign to support international growth and clearer market positioning. The case study explores how aligning business, product, marketing, and management teams enabled data-driven decisions while maintaining user engagement during migration."
tags: "fintech, brand-strategy, digital-transformation, case-study, european-growth, web-redesign, user-migration"
key_entities: "Aircash (organization), Europe (location), Croatia (location), Lea Baričić (person), brand-strategy (concept), digital-channel-transformation (concept), user-migration (concept)"
classification: "case-study"
content_hash: "sha256:cd3d0363d875aae935e841b39ba1a50509a63720ec94fdff61d04468bf879afb"
acp_version: "0.2"
token_counts_approximate: 233
visibility: public
agent_accessible: true
status: "final"
---

# Case Study: From Digital Wallet to a European Fintech Brand

Description Aircash is an established European fintech platform with over 1.5 million users and a presence across numerous European markets. In this case study, we'll show what it takes to lead a complex project of building a new brand strategy, web redesign, and digital channel transformation — when the goal isn't just a nicer design, but support for international growth, clearer positioning, and greater business value. Key topics: Why the old brand strategy started limiting growth How to align business, product, marketing, and management Making data-driven decisions Keeping stakeholders in the loop Migration without losing users Results after launch Speaker Head of PR @ Aircash Lea Baričić is a communications professional at Aircash, Croatia’s leading fintech company. She specializes in public relations, media communications, and brand development, supporting Aircash’s growth and market presence across Europe.