---
title: "Marie Chevrier Schwartz - RETHINK Retail | LinkedIn"
url: https://stacklist.com/card/45267c30-01e7-461c-8bcb-1aceff221a55
source_url: "https://ca.linkedin.com/in/mariechevrier"
stack: https://stacklist.com/c/events/stack/3d5752c5-a704-45a2-aec7-986bbbc88f78
summary: "Marie Chevrier Schwartz is the CEO of RETHINK Retail and founder of Sampler, a company focused on product sampling and community commerce. Her LinkedIn profile highlights articles on innovation, retail adaptation during COVID-19, and startup resources in the Toronto area."
tags: "retail, entrepreneurship, linkedin-profile, sampler, cpg, commerce, startup"
key_entities: "Marie Chevrier Schwartz (person), RETHINK Retail (organization), Sampler (organization), University of Ottawa (organization), Canada (location), Toronto (location), TechCrunch (organization), The Next Web (organization), LinkedIn (organization)"
classification: "reference"
content_hash: "sha256:b866aefea5317ba3963f5ece0236ea707bbe0118e0fb1756b81e798e21576012"
acp_version: "0.2"
token_counts_approximate: 6305
visibility: public
agent_accessible: true
status: "final"
---

# Marie Chevrier Schwartz - RETHINK Retail | LinkedIn

Sign in to view Marie’s full profile Marie can introduce you to 10+ people at RETHINK Retail Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Marie Chevrier Schwartz Sign in to view Marie’s full profile Marie can introduce you to 10+ people at RETHINK Retail Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Canada Contact Info Sign in to view Marie’s full profile Marie can introduce you to 10+ people at RETHINK Retail Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 24K followers 500+ connections See your mutual connections View mutual connections with Marie Marie can introduce you to 10+ people at RETHINK Retail Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Marie’s full profile Marie can introduce you to 10+ people at RETHINK Retail Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . RETHINK Retail University of Ottawa Websites Company Website www.sampler.io Feature on Tech Crunch http://tcrn.ch/16QamoC Feature on The Next Web http://tnw.co/156E36T Report this profile About I’m an avid enthusiast of community, commerce, and technology, and a recovering… see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Articles by Marie Why telling my network we're expecting a baby in a few weeks has felt so scary! Mar 3, 2021 Why telling my network we're expecting a baby in a few weeks has felt so scary! I’m expecting a baby in a few weeks. ←- This sentence was by far the most difficult thing I’ve ever had to share in my… 638 136 Comments Innovation starts and ends with a clear vision Dec 11, 2020 Innovation starts and ends with a clear vision As the founder of a company that came to market to challenge the status quo within a very traditional space, I have… 23 4 Comments It’s Sampler’s Birthday: "Lucky"​ Number 7 Oct 15, 2020 It’s Sampler’s Birthday: "Lucky"​ Number 7 We’ve all heard the saying: “There's no such thing as luck. Luck is where preparation meets opportunity. 133 20 Comments How Can Retailers Adapt Their In-Store Demos In A COVID-19 World Jul 31, 2020 How Can Retailers Adapt Their In-Store Demos In A COVID-19 World When I ask people to think of the last product sample they remember trying, most will tell me it was one they were… 48 3 Comments Toronto & GTA Startup Ressources & Programs May 21, 2020 Toronto & GTA Startup Ressources & Programs I partnered with Toronto Life this week to give some tips & tricks to a few entrepreneurs or entrepreneurs to be!… 55 4 Comments Toronto Based Brands To Stock Up On Right Now By Category (EXTENDED) Apr 5, 2020 Toronto Based Brands To Stock Up On Right Now By Category (EXTENDED) I was looking for local CPG brands I could support during this time and couldn't find a list. I decided to start a list… 144 61 Comments Working from home? How to make the best of it according to the Sampler team Mar 31, 2020 Working from home? How to make the best of it according to the Sampler team We’ve all had to adjust our daily life to the new social distancing norms over the past few weeks. Perhaps one of the… 32 My Burnout Story Nov 25, 2019 My Burnout Story For 6 years, I’ve been working hard building Sampler, often acting as the face of our company. Always on, always… 498 58 Comments California Consumer Privacy Act - Explained Oct 31, 2019 California Consumer Privacy Act - Explained Are you wondering how the California Consumer Privacy Act will impact you? Sampler has created a comprehensive overview… 8 Happy 6th Birthday to us! Oct 15, 2019 Happy 6th Birthday to us! October 15th will forever be a special date for me. It’s the date that I first incorporated our business, the date that… 37 4 Comments Show more See all articles Activity Follow Sign in to view Marie’s full profile Marie can introduce you to 10+ people at RETHINK Retail Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . What Just Happened and Christine Russo were live at The Lead Summit last week getting hot takes from industry leaders. The format: pull a question… What Just Happened and Christine Russo were live at The Lead Summit last week getting hot takes from industry leaders. The format: pull a question… Liked by Marie Chevrier Schwartz 90 minutes till Opener’s AI x CPG event. 9 rockstar vendors are starting to arrive. 400 CPG industry folks registered 1 new shirt 😂 We’re… 90 minutes till Opener’s AI x CPG event. 9 rockstar vendors are starting to arrive. 400 CPG industry folks registered 1 new shirt 😂 We’re… Liked by Marie Chevrier Schwartz Experience & Education *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> RETHINK Retail *]:mb-0 not-first-middot leading-[1.75]"> ***** ********* ******* *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******** ****** ** ******** * **** ********** *]:mb-0 not-first-middot leading-[1.75]"> ********** * *********** ********** ********* ****** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ****** *]:mb-0 not-first-middot leading-[1.75]"> ********* ******* *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ********** ** ****** *]:mb-0 not-first-middot leading-[1.75]"> ******** ** **** undefined undefined *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> 2006 - 2009 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ***** * **** ****** ******* *]:mb-0 not-first-middot leading-[1.75]"> ******* ** ******* ******* undefined *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> 2003 - 2005 View Marie’s full experience See their title, tenure and more. Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . View Marie’s full profile See who you know in common Get introduced Contact Marie directly Join to view full profile Other similar profiles Adam Bent Adam Bent Lonely Whale 4K followers Vancouver, BC View Profile Cheryl Ng Cheryl Ng Foufou Brands 2K followers King City, ON View Profile Jordan Ekers Jordan Ekers Achievers 3K followers Greater Toronto Area, Canada View Profile Jason Hunt Jason Hunt Merged Media Ltd. 7K followers Greater Guelph Metropolitan Area View Profile Ian Kwechansky Ian Kwechansky Wholeheart 3K followers Toronto, ON View Profile Marc Lafleur Marc Lafleur DB8 Labs 7K followers Toronto, ON View Profile Carinne Chambers-Saini Carinne Chambers-Saini Diva International Inc. 2K followers Kitchener, ON View Profile Fouad El-Masri Fouad El-Masri Vertical City 2K followers Edmonton, AB View Profile Heather Odendaal Heather Odendaal WNORTH 9K followers Canada View Profile Jennifer Carlson Jennifer Carlson Hero Group 5K followers Greater Calgary Metropolitan Area View Profile Jessica Stevenson Jessica Stevenson Everist 2K followers Toronto, ON View Profile Itay Shechter Itay Shechter gfbeef 3K followers Vancouver, BC View Profile Kelly Doody Kelly Doody Kelly Doody Real Estate 7K followers Calgary, AB View Profile Emily Lyons Emily Lyons Lyons Elite 84K followers Toronto, ON View Profile Dominic Tremblay Dominic Tremblay National Advertising Review Board (NARB) 18K followers Los Angeles Metropolitan Area View Profile Aidan Tracey Aidan Tracey Tracxtion Commerce Group 2K followers Greater Toronto Area, Canada View Profile Lane Anderson Lane Anderson Otis Quality Garments 2K followers Lethbridge, AB View Profile Shannon Ferguson Shannon Ferguson FanSaves Inc. 9K followers Ottawa, ON View Profile Noah Barlow Noah Barlow SMALLER AGENCY LTD. 2K followers Greater Toronto Area, Canada View Profile Show more profiles Show fewer profiles Explore more posts Stephane Turbide Maket Technologies • 4K followers Proud to see Maket featured in this new series highlighting Canadian founders. My co-founder Patrick Murphy shares the vision behind Maket and how we’re rethinking architecture with AI, making it possible for anyone to explore home design ideas in seconds with a simple prompt. Two weeks ago, we launched Maket 2.0 in beta, and the feedback so far has been incredible. Excited to keep pushing the boundaries of what’s possible in architecture and design. If you’re curious, you can explore it here 👇 https://www.maket.ai/ 11 Bear 2K followers Wholesale is evolving – and Bear’s own Director of Business Development, Lea Kalani, has seen the shift firsthand. Before joining Bear, Lea spent over a decade leading wholesale at brands like Diane Von Furstenberg, Splendid, and Milly NY. Today, she’s helping omni-channel brands modernize their wholesale operations with tools built for the way B2B actually works. In our latest blog, she breaks down how Shopify's B2B platform quietly became an extremely powerful tool in eCommerce – streamlining everything from POs and net terms to personalized catalogs and pricing. 👉 Read the full blog https://lnkd.in/e863hP82 #ShopifyB2B #eCommerce #Wholesale #Fashion #B2B #ShopifyPlus 13 Ronit Novak THE GRAIN • 2K followers Coming soon on THE GRAIN Podcast: AI vs Fashion. I speak with Sajna Massey, founder of Couth Studios, an AI-driven fashion company, on how she targets customers directly to eliminate the waste inherent in fast fashion. The video episode drops this week. Stay tuned on Shopify, Apple and Substack. thegrain.ai Sajna Massey, MBA, P. Eng 7 Vancouver Tech Journal 16K followers What does it really take to build a startup? For Vancouver founder Kate Bouchard, it meant raising capital, pitching investors while pregnant, and even remortgaging her condo to fund product development. Her wellness tech startup Loba eventually shut down—but the experience left her with lessons most founders rarely talk about publicly. 🎙️ Now she’s sharing those insights through a new podcast called Branded Assets, where she explores entrepreneurship, brand strategy, and the cultural forces shaping modern businesses. “Too often what we see are just the glossy headlines when a startup hits it big,” she says. In our latest story, we dive into the podcast and the ideas driving it. Read more ↓ https://lnkd.in/g6DbsCzu 16 4 Comments MediaCat UK 6K followers 'Second-time founders are often more disciplined, capital-efficient, and open to creative, win-win structures. They’ve got nothing to prove and plenty they still want to do.' Damian Ryan says returning founders know how to build leaner https://lnkd.in/ga7mQ-nf Dev Finley Unusual • 1K followers There are some powerful insights in this recent First Round Capital article about Shopify's journey of transformation. While companies were cautiously testing AI systems, Shopify went all in on an existential bet: that providing unfettered access to AI while encouraging bold experimentation was the only path forward for the company. So they invested in unlimited tool access, radical transparency, and unconventional hiring strategies—all before knowing if it would work. So far, the outcome isn’t just about improved productivity. It’s about discovering and embracing entirely new ways of leading, listening, hiring, connecting, selling, and building. Shopify didn't just adopt AI, they’re using it to completely reinvent themselves. What I find most compelling is that humans play an essential role in this journey of transformation. It tells a story of leadership believing in the superpowers of its people and then supporting them to do their best work. Shopify isn’t betting on AI, they’re betting on human potential and our desire to create the world we want to live in. That's what powers a movement. That's how change is made. Give it a read and let me know what you think. What did I miss? https://lnkd.in/gHh9wtGG 5 Angela Fagan Codenamelisa • 3K followers I was reading Harley Finkelstein's comments at the Upfront Summit... he's calling agentic shopping the biggest transformation in Shopify's history. The part that caught me was his point about AI creating a "merit-based" discovery engine vs paid placement. Finally someone with influence saying what we all know - current search is basically just who pays the most to be seen. But here's where I'm confused... he also mentioned the rollout will be slow. Never one to hang about I get it from Shopify's perspective - they need to be careful, test things properly, not break merchant stores. That makes sense. But while they're being cautious, ecommerce store owners are hemorrhaging sales because customers can't find what they need. When someone searches "food for my senior dog with kidney issues" and gets 47 generic results, they're not waiting around for the slow rollout. The whole "18% of retail is online but agentic commerce can change that" thing is fascinating though. If AI really becomes the new front door for ecommerce - and I think it will - then stores that figure this out early are going to have a massive advantage https://lnkd.in/ezmqfatb 2 Shelli Brunswick SB Global LLC • 35K followers 🚀 Honored to return to the Conscious DesignHaus Podcast with Ian Peterman, IDSA to explore how space innovation is shaping leadership, sustainability, and the future of work—right here on Earth. We talk about lessons from my book What’s Space Got to Do With It?, why the space economy needs every kind of talent, and how we can lead with purpose in a rapidly evolving world. From boardrooms to classrooms to spaceports—the opportunities are limitless when we widen the lens on who belongs in space and why it matters. 🎧 https://lnkd.in/gppmyg7F #SpaceEconomy #FutureOfWork #SustainableSpace #LeadershipInAction #ConsciousDesignPodcast #WomenInSTEM #GlobalVoices #WhatsSpaceGotToDoWithIt #SpaceForEarth SB Global LLC 18 10 Comments Danny Desatnik Playlist Storytellers • 5K followers Shopify powered the entrepreneurship boom during the 2010s Who is powering the event-repreneurship boom during the 2020s? I'm not talking about getting friends together at your place for a game night I'm talking about entrepreneurial people whose product is their event series or multiple event series Gathering feels like all the rage in 2026. but, who is the go-to company to power their businesses? Partiful has built the easy to use, cool, social-graph platform for RSVPs Eventbrite is old and just for tickets Luma has more of a community edge to them which is cool Feels like a big opportunity to build something that supports the event-repreneur. The person who is selling tickets to their event. Is reinforcing a returning group of attendees. Has contracts with vendors. Is running a content strategy from the event etc. As a betting man, I'm putting my money on Jocelyne & Christopher and their platform Wygo 35 9 Comments Daniel Ionescu Millennial Masters • 7K followers Scaling a company is meant to feel uncomfortable. If it doesn’t, you’re probably not pushing hard enough. Kevin de Patoul, co-founder and CEO of Keyrock, says founders need to accept that rapid growth comes with strain. Growing 5–20% a year feels smooth. Growing 100%+ a year means chaos, pressure, and tough trade-offs. But speed without structure is a trap. If you charge ahead without building processes, culture, and communication behind you, things eventually break. Growth becomes fragility. The real skill is learning to manage discomfort while building resilience in your company’s foundation. Full episode out now on MillennialMasters.Net, YouTube, Spotify and Apple Podcasts 12 Adham Magdy FACTORY MENA • 973 followers Scaling a brand looks different for everyone. Look at Blume, Liquid Rubber & Beck’s Broth — three Canadian brands with three inspiring stories. All using Amazon Ads to grow at the right time, in the right way. Watch the Rising Stars series—links below 👇🏻 #AmazonAds #Ad #risingstars https://lnkd.in/eYy_qiWK https://lnkd.in/eR8C6keK 5 1 Comment Matthew Bertulli Operators Podcast • 13K followers I think the term "product-market fit" is misused in consumer. Product-market fit is a term that largely comes out of technology. In consumer, it's trickier to nail down because consumer preferences are so varied. A 45-year-old male on the West Coast of Canada is different from the exact same person living in New York. Instead of product-market fit, consumer brands should be thinking about positioning and product-customer fit. The ground under you in consumer is always shifting. This isn't like selling a fintech SaaS product to banks. Banks are banks. They don't vary that much. For example, with Pela, people buy our cases for different reasons: - They're compostable and sustainable - They're toxin-free with less microplastics - They're manufactured in Canada and the USA The product itself isn't changing. It's the same product. That's where consumer is different. You don't need to change the product to get market fit. You just need to change the positioning 55 8 Comments Chase Clymer Electric Eye Agency • 8K followers 💡 Scaling from 6 to 8 figures demands margin discipline💡 In the latest episode of Honest Ecommerce, I have the pleasure of hosting Jeremy Horowitz', Managing Partner at Because Ventures and founder of Let's Buy a Biz! Jeremy scaled Shopify brands like Lumi and Car Park Kings from 6 to 8 figures, led growth at Gorgias, and now runs a private equity fund that acquires DTC brands and Shopify apps. As Jeremy shared, “From there, [I] spent 6-7 years on the brand side managing high growth Shopify Plus brands, most notably Lumi. In there, we scaled through from six to eight figures.” His journey proves that top-line growth is just the start. Staying lean, profitable, and operationally sharp is where the real challenge and opportunity is. In this episode, we dive into: ✅ Building lean while scaling fast ✅ Shifting from operator to investor ✅ Which Shopify tools top brands actually use (and skip) 🎧 Listen in to catch Jeremy’s story and insights: https://bit.ly/HEPBE67 #SneakPeek #NewEpisode #PodcastCommunity #HonestEcommerce 7 2 Comments Startup Researcher North America 2K followers Glowtify secures $2.4 million in seed funding to scale its AI-powered marketing platform for e-commerce teams. Glowtify, founded by Marc Allard, JP Arcand, Olivier Fradette-Roy, and Alexandra Lefort, is building an AI native workspace that helps brands plan, create, and publish multi channel campaigns from one connected platform. More at: https://lnkd.in/euu8j4PH #AI #Ecommerce #MarketingTech #Funding 26 Seguno 1K followers Tina Nguyen started with one product. Now, XXL SCRUNCHIE & CO LTD. is a scaled-up brand. How’d she do it? On Winning With Shopify, she explains the power of customer reviews, email marketing with Seguno, YouTube, and more. 📹 Catch the episode 👇 7 1 Comment Bill Staley FoodSocial.io • 1K followers Our integration into Shopify's Shop App via our FoodSocial Recipes "Mini" is my favorite thing we built recently. This is a full integration of our 11k+ recipes into the Shop environment, bringing a slick user experience that serves up personalized recipe recommendations based on your browsing history, fully immersive and shoppable video feed baked into the product, and a way to save and revisit your favorite recipes, reinforcing the daily habit of using the mini. Many thanks to David Hoffman for the support and partnership throughout the process (and much more to come as we iterate and expand how users interact with the content). This clip from a recent interview with Ilias Haddad was a very nice synopsis of the integration. (Thank you both!) 25 1 Comment Sadık Vural LEATHERE STORY • 5K followers Ouai: How a Celebrity Hairstylist Built a $100M+ Hair Care Empire on Shopify We analyze Ouai, the hair care brand that revolutionized the industry by making salon-quality results accessible and effortless. We break down how founder Jen Atkin transformed her celebrity styling expertise into a direct-to-consumer powerhouse, exploring their minimalist luxury branding, intuitive Shopify experience, strategic product expansion beyond hair care, and masterful community-driven marketing across Instagram and TikTok. We also share our comprehensive brand scorecard and suggestions for future growth. #ShopifyBrandBreakdown #OuaiHairCare #EcommerceBranding #sadıkvural #LuxuryHairCare #DirectToConsumer #ShopifySuccess #BrandStrategy #CommunityMarketing #SocialMediaMarketing #HairCareIndustry #MinimalistLuxury #UserGeneratedContent #ShopifyStore #BrandBuilding #InfluencerBrand 6 TechTO 30K followers Some moments deserve a second look - and this conversation Made in Montreal: From Bagels to Billion-Dollar Ideas, featuring Harley Finkelstein (President, Shopify & Co-Founder, Firebelly Tea) and David Segal (Co-Founder, Firebelly Tea & President, Highbeam) is one of them. Why? Because founder stories like this change how you think. They shift your mental models, unlock new frameworks, and remind you why building in Canada matters. And this is exactly the kind of insight we break down twice a week in the TechTO Newsletter. Here is what makes it different: 🔥 Action-first insights you can use the same day 🔥 Real founder stories you won’t find on social media 🔥 Deep analysis of Canadian tech - explained simply 🔥 Signals, not noise (so you can move faster) 🔥 Opportunities + events before anyone else sees them It is not just another newsletter - it is your shortcut to staying sharp. Insights and analysis of the Canadian tech ecosystem, at your fingertips. Get updates straight to your inbox → techto.org/newsletter 🎥 Watch the full fireside with Harley & David: https://lnkd.in/gcmtHaFk #TechTO #CanadianTech #MontrealTech #FounderStories #Entrepreneurship #Innovation #Shopify #Highbeam #FirebellyTea #StartupLife #TechNewsletter #TechCommunity cc. BetaKit 4 Scott Stevenson Spellbook • 20K followers We’re proud to share that Aritzia is now a Spellbook customer. Aritzia’s legal team will use Spellbook to support contract review and negotiation across the company’s operations. A leading women’s fashion retailer in North America, Aritzia operates 140+ boutiques and serves millions of customers through its global e-commerce platform. Spellbook will help the legal team scale contract review by standardizing internal playbooks, enabling faster reviews for common agreements like NDAs, and empowering procurement and other teams to handle first-pass reviews with clearer policy guidance. 554 16 Comments BARTR 14 followers We’re thrilled to officially introduce BARTR — the Canadian-born marketplace reimagining the way people shop, sell, and trade. ♻️ At BARTR, we believe fashion should be circular, not wasteful. Our platform lets users buy, sell, and barter fashion and lifestyle items — while keeping sustainability, affordability, and community at the heart of every exchange. From preloved pieces to one-of-a-kind finds, BARTR helps make style more accessible, personal, and planet-friendly. 🌎 As a female-founded and run startup, we’re proud to be building a platform that empowers users to connect, trade, and consume more consciously. 💬 Follow along for updates, partnership opportunities, and behind-the-scenes looks as we continue to grow our community. #Sustainability #CircularFashion #Startup #FemaleFounded #Bartr #CanadianStartup #ConsciousConsumption #FashionForGood 1 Show more posts Show fewer posts Explore collaborative articles We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. Explore More Add new skills with these courses 51m Quality Standards in Customer Service 39m Marketing Virtual and Hybrid Events 2h 24m Apache Iceberg: From Zero to Production Data Lakehouse See all courses