---
title: "How to Drive Decisions and Influence Outcomes"
url: https://stacklist.com/card/43f01b86-2aae-4be4-b5b4-8a6cba837850
source_url: "https://websummercamp.com/2026/session/how-to-drive-decisions-and-influence-outcomes"
stack: https://stacklist.com/stack/6fb9812d-8f94-488b-9299-82adb5951ca7
summary: "Driving Decisions and Influencing Outcomes Workshop teaches proven frameworks for transforming work into persuasive narratives that align stakeholders and unlock real decisions. Drawing from 200+ high-stakes presentations at leading tech companies, the workshop provides practical tools for reading stakeholders and building buy-in before entering the room."
tags: "stakeholder-communication, presentation-strategy, persuasive-narrative, strategic-communication, decision-making, product-strategy"
key_entities: "Rinaldo Ugrina (person), Baymard Institute (organization), Google (organization), Amazon (organization), Meta (organization), Stripe (organization), Nike (organization), Etsy (organization), UX strategy (concept), stakeholder-alignment (concept)"
classification: "tutorial"
content_hash: "sha256:6887c78b57854c60127ba1ac431c622676baf8957039e7ba702a66ff959c2c39"
acp_version: "0.2"
token_counts_approximate: 377
visibility: public
agent_accessible: true
status: "final"
---

# How to Drive Decisions and Influence Outcomes

Description You've done the work. You've identified the right problems. You've built solutions that will genuinely move the business forward. But when you present to stakeholders, something gets lost. Your insights get buried under questions about timelines and trade-offs. Your strategic rationale disappears into "let's revisit this next quarter." The meeting ends with polite nods... and no decision. The problem isn't your work. It's how you're communicating it. Great work doesn't speak for itself. It needs strategic communication to move from insight to implementation. This session teaches you proven frameworks for transforming your work into persuasive narratives that command attention, align stakeholders, and unlock real decisions. Drawing from 200+ high-stakes presentations on design and product strategy for Google, Amazon, Meta, Stripe, and others, Rinaldo will teach you how to read your stakeholders, frame your ideas around what actually matters to leadership, and build buy-in before you ever enter the room. You'll leave with practical tools you can use immediately and a communication framework that works for any high-stakes presentation. Speaker UX & Product Strategist @ Baymard Institute Rinaldo Ugrina is a UX expert at Baymard Institute, where he has helped some of the world's leading e-commerce companies, such as Nike, Etsy, and Amazon, improve their website UX. He is an expert on Baymard Institute’s more than 200,000 hours of large-scale User Experience testing