---
title: "InPress Transforms Ad Strategy with Otis AI"
url: https://stacklist.com/card/4262ee7a-bef8-4dbe-b375-ed4cf9d7e22b
source_url: "https://www.linkedin.com/posts/miguelmeep_when-inpress-realized-their-in-house-ad-setup-activity-7386416092862316544-X8E3?utm_source=share&utm_medium=member_desktop&rcm=ACoAACGCpfwBeS4Pe7lemu-K0NRYYQylRfIUvI0"
stack: https://stacklist.com/c/business/stack/3c7b415a-f288-4766-bab4-d208c71d8710
summary: "InPress partnered with Otis AI to overhaul their in-house ad setup, leveraging AI-driven optimizations and multi-platform testing across Meta, Google, and TikTok to scale subscribers and reduce costs. The results included 57.6% channel subscriber growth in 90 days, a 64% reduction in cost per app signup, and over 250,000 article surveys submitted nationwide."
tags: "ai-advertising, user-acquisition, multi-platform-testing, cost-optimization, subscriber-growth, digital-marketing, case-study"
key_entities: "InPress (organization), Otis AI (organization), Miguel Guerrero (person), Adam Harder (person), Meta (technology), Google (technology), TikTok (technology), AppsFlyer (technology), AI-driven optimization (concept), user acquisition (concept), Darrell Rosenstein (person)"
classification: "analysis"
content_hash: "sha256:aef9320c7bdfa3626a020966014c900bcbe8dae210d22a1146be4d98bef2e394"
acp_version: "0.2"
token_counts_approximate: 680
visibility: public
agent_accessible: true
status: "final"
---

# InPress Transforms Ad Strategy with Otis AI

Miguel Guerrero 10mo Report this post When InPress realized their in-house ad setup was leading to high costs, limited testing, and slow growth, they knew they needed a smarter way to scale subscribers, grow the channel, and lower the cost per app signup. That’s when they turned to Otis AI . With our AI-driven optimizations and multi-platform testing, we helped InPress build an efficient growth strategy that delivered results fast. Performance started improving within the first 30 days and continued climbing over the next 90. Here’s how: - Multi-platform testing across Meta, Google, and TikTok to identify the highest-performing channel (Meta) - AI-powered optimizations and smart budget allocation to maximize efficiency - Transparent performance reporting and ROI tracking with AppsFlyer - Creative refresh with UGC-style videos, dynamic ads, and messaging tests focused on ease of use + AI-powered features - Smarter audience building through lookalikes, retargeting, and first-party app install/sign-up data And the results? They speak for themselves: ✅ Channel subscribers grew 57.6% in 90 days — a massive amount of growth for a channel that was already 17 months old ✅ Reduced cost per app signup by 64% ✅ Surpassed 250,000 article surveys submitted nationwide since launch “Our channel subscribers have grown 57.6% in just 90 days — a massive amount of growth for a 17-month-old channel that we can directly attribute to Otis.” — Adam Harder , CEO & Founder @ InPress InPress transformed their ad performance—scaling subscribers and fueling rapid user acquisition milestones. Empowering apps like InPress to grow faster and smarter is why we built Otis AI . If you’re looking to grow your UA or channel subscribers without increasing budget, let’s talk: meetotis.com 59 9 Comments Like Comment Share Copy LinkedIn Facebook X Iqra Akbar 10mo Report this comment Impressive case study love how Otis AI blends smart automation with creative testing to deliver real scalable growth Like Reply 1 Reaction Venkatesh Rajendran 9mo Report this comment Those are impressive gains! It's fascinating to see how effectively AI-driven optimizations and multi-platform testing have driven subscriber growth and cost reduction. Like Reply 1 Reaction Alime Karimova 10mo Report this comment 💪🏼 Like Reply 2 Reactions 3 Reactions Darrell Rosenstein 7mo Report this comment This is what disciplined experimentation looks like when it’s done right;test broadly, measure honestly (and constantly), and let the data guide spending & creative. That’s how you move beyond spikes and build sustained growth. Nicely done Like Reply 1 Reaction See more comments To view or add a comment, sign in