---
title: "Take #12: It Starts with Exclusion"
url: https://stacklist.com/card/4104801f-a9d0-4901-9a93-950e85f310d2
source_url: "https://stacklist.com/stack/08f273e5-dc5b-49f2-bf35-7ab62236f10b"
stack: https://stacklist.com/c/business/stack/f45a99ff-fcec-4693-84cd-587756c4db60
summary: "Take #12 explores how exclusion and selective participation create meaningful brand engagement rather than broad reach. Maggie Cadigan, Managing Director of Growth at The Many, argues that brands need a compelling reason for people to care, which starts with a curated guest list approach."
tags: "participation, exclusion, brand-strategy, engagement, guest-list, reach, marketing"
key_entities: "Maggie Cadigan (person), The Many (organization), participation (concept), exclusion (concept), Los Angeles (location)"
classification: "article"
content_hash: "sha256:0e671f3c1d0ee43288b70dc9763541d4c6774dd65d5dd54ae36827ddf0f9bb31"
acp_version: "0.2"
token_counts_approximate: 295
visibility: public
agent_accessible: true
status: "final"
---

# Take #12: It Starts with Exclusion

The Many / Take #12: It Starts with Exclusion Follow Article Not Everyone's Invited. That's the Point. The Many · Oct 14, 2026 · 3 min read Reach was never the problem. Most brands have plenty of it. What they're missing is a reason for anyone to care. Article · 3 min read From The Many Takes, expanded: Maggie Cadigan, our Managing Director of Growth, on why participation starts with a guest list. Read article Share More in this stack Save Save to Stacklist Like Share linkedin.com LinkedIn - Maggie Cadigan - The Many Managing Director, Growth at The Many The Many themany.com The Many — The Participation Company™ The Many is a company focused on active participation in various fields, emphasizing engagement over passivity. They strive to create impactful experiences that encourage collaboration and involvement. The Many More from The Many 13 public stacks · Business View profile The Many Studios: Branded Series and Key Art 21 cards The Many: Los Angeles Advertising Agency Work 11 cards The Many Media: Panda AOR, OMMA, MediaPost Wins 5 cards The Many: Advertising Awards and Recognition 49 cards View profile — all 13 stacks Explore more in Business →