{"version":"1.0","type":"card","id":"4104801f-a9d0-4901-9a93-950e85f310d2","url":"https://stacklist.com/card/4104801f-a9d0-4901-9a93-950e85f310d2","title":"Take #12: It Starts with Exclusion","source_url":"https://stacklist.com/stack/08f273e5-dc5b-49f2-bf35-7ab62236f10b","note":"Maggie Cadigan on why choosing who a brand is not for makes people feel part of it.","image":{"url":"https://ucarecdn.com/96f055ab-959f-468d-a5cb-47044590942d/","alt":"Take #12: It Starts with Exclusion","width":810,"height":1440},"stack":{"id":"f45a99ff-fcec-4693-84cd-587756c4db60","title":"The Many Takes: Leadership Video Series","url":"https://stacklist.com/c/business/stack/f45a99ff-fcec-4693-84cd-587756c4db60"},"created_at":"2026-10-28T14:50:21.469Z","updated_at":null,"aco":{"summary":"Take #12 explores how exclusion and selective participation create meaningful brand engagement rather than broad reach. Maggie Cadigan, Managing Director of Growth at The Many, argues that brands need a compelling reason for people to care, which starts with a curated guest list approach.","tags":["participation","exclusion","brand-strategy","engagement","guest-list","reach","marketing"],"key_entities":[{"name":"Maggie Cadigan","type":"person","confidence":0.95},{"name":"The Many","type":"organization","confidence":0.98},{"name":"participation","type":"concept","confidence":0.92},{"name":"exclusion","type":"concept","confidence":0.9},{"name":"Los Angeles","type":"location","confidence":0.85}],"classification":"article","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-28T14:50:28.653Z"},"token_counts":{"approximate":295,"cl100k":259},"content_hash":"sha256:0e671f3c1d0ee43288b70dc9763541d4c6774dd65d5dd54ae36827ddf0f9bb31","acp_version":"0.2","body_available":true,"body_tokens":295,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/4104801f-a9d0-4901-9a93-950e85f310d2.json","html":"https://stacklist.com/card/4104801f-a9d0-4901-9a93-950e85f310d2","md":"/api/public/card/4104801f-a9d0-4901-9a93-950e85f310d2.md","stack_json":"/api/public/stack/f45a99ff-fcec-4693-84cd-587756c4db60.json"}}