---
title: "Ian Edwards - Cherry-Pick.com | LinkedIn"
url: https://stacklist.com/card/3c1eb254-fcea-472d-bbce-8f1643cf42f6
source_url: "https://www.linkedin.com/in/iancharlesedwards"
stack: https://stacklist.com/stack/a0e0ba42-3a80-42bd-bd10-6820d48e2821
summary: "Ian Edwards is a professional based in New York with 2K followers and 500+ connections on LinkedIn, working at Cherry-Pick.com to build a platform for discovering and shopping resale fashion across the internet. He has experience in fashion e-commerce and volunteer work as a Board Member for the Northwest Connecticut Land Conservancy."
tags: "linkedin-profile, resale-fashion, e-commerce, professional-network, cherry-pick"
key_entities: "Ian Edwards (person), Cherry-Pick.com (organization), LinkedIn (organization), Columbia College Chicago (organization), Northwest Connecticut Land Conservancy (organization), New York, New York, United States (location), resale-fashion (concept)"
classification: "reference"
content_hash: "sha256:40e3e05b8bac98aebfebfdb5b232c15df63ad676c38198163c6cda0f23fad36a"
acp_version: "0.2"
token_counts_approximate: 3908
visibility: public
agent_accessible: true
status: "final"
---

# Ian Edwards - Cherry-Pick.com | LinkedIn

Sign in to view Ian’s full profile Ian can introduce you to 2 people at Cherry-Pick.com Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Ian Edwards Sign in to view Ian’s full profile Ian can introduce you to 2 people at Cherry-Pick.com Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New York, New York, United States Contact Info Sign in to view Ian’s full profile Ian can introduce you to 2 people at Cherry-Pick.com Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 2K followers 500+ connections See your mutual connections View mutual connections with Ian Ian can introduce you to 2 people at Cherry-Pick.com Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Ian’s full profile Ian can introduce you to 2 people at Cherry-Pick.com Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Cherry-Pick.com Columbia College Chicago Personal Website Report this profile About Building a new way to discover and shop resale fashion from across the internet. see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Experience & Education *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Cherry-Pick.com *]:mb-0 not-first-middot leading-[1.75]"> ********* * ********** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******** *** *]:mb-0 not-first-middot leading-[1.75]"> ***** ********** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ************** *]:mb-0 not-first-middot leading-[1.75]"> ******* *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******** ******* ******* *]:mb-0 not-first-middot leading-[1.75]"> ******** ** **** **** ***** ************* *** ***** ********** undefined *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **** ***** ***** ******* ****** *]:mb-0 not-first-middot leading-[1.75]"> **** *** **** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> 2019 - 2019 View Ian’s full experience See their title, tenure and more. Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Volunteer Experience *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Board Member *]:mb-0 not-first-middot leading-[1.75]"> Northwest Connecticut Land Conservancy *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> May 2026 - Present 5 months Environment *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Chair, Volunteer Grant Committee *]:mb-0 not-first-middot leading-[1.75]"> Town of North Canaan *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> Nov 2025 - Present 11 months Social Services *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Board Member *]:mb-0 not-first-middot leading-[1.75]"> The Twin Lakes Beach Club *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> Aug 2024 - Sep 2026 2 years 2 months Social Services Languages *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> English *]:mb-0">- *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> View Ian’s full profile See who you know in common Get introduced Contact Ian directly Join to view full profile Other similar profiles Artis Twyman Artis Twyman Los Angeles Rams 3K followers Los Angeles Metropolitan Area View Profile Michelle Metzger Michelle Metzger Brighter Communications 5K followers The Colony, TX View Profile Rick Buck Rick Buck American Association for Cancer Research 4K followers Greater Philadelphia View Profile Stacey Miller, AAP Stacey Miller, AAP Auto Care Association 6K followers Bowie, MD View Profile Sarah Stanley Sarah Stanley Ruder Finn 3K followers Bethesda, MD View Profile Keely Sulprizio Keely Sulprizio Impossible Foods 2K followers San Francisco, CA View Profile Nicole Santero Nicole Santero BES 2K followers Las Vegas, NV View Profile Ross Fenton Ross Fenton AIIR 6K followers New York City Metropolitan Area View Profile Melissa Farrar Melissa Farrar Concord Hospitality Enterprises 3K followers Austin, TX View Profile Eric Blinderman Eric Blinderman Narrative Aviation 4K followers Washington DC-Baltimore Area View Profile Shawn Pfunder Shawn Pfunder Lambda 3K followers Hurricane, UT View Profile Toni Angelini Nagle Toni Angelini Nagle Cogent Communication 2K followers United States View Profile Jean Creech Avent Jean Creech Avent Anomali 6K followers Beaufort, SC View Profile Chantal Romain Chantal Romain 1K followers Beverly Hills, CA View Profile John Walls John Walls Sēkwl Beverage House 5K followers Dallas, TX View Profile Steve Cooke Steve Cooke Indiana Hospital Association 3K followers Noblesville, IN View Profile Darryll Harrison, Jr. Darryll Harrison, Jr. Harrison Advisory Studio 6K followers Los Angeles Metropolitan Area View Profile William (Bill) Maroni William (Bill) Maroni American Public Transportation Association 2K followers Washington DC-Baltimore Area View Profile John Forrest Ales John Forrest Ales Walmart Marketplace 5K followers Los Angeles Metropolitan Area View Profile Amanda Miller, MBA Amanda Miller, MBA 3K followers Tempe, AZ View Profile Show more profiles Show fewer profiles Explore more posts Marc A. Ross Brigadoon • 9K followers The latest Bloomberg Businessweek cover story reveals a counterintuitive retail success story worth reading, especially for understanding how American consumer behavior is evolving outside major metro areas. The Core Insight: While SEPHORA pursued premium mall locations and upscale urban districts, Ulta Beauty quietly grew into America's largest beauty retailer by revenue—now exceeding $11 billion annually—by positioning itself in suburban strip malls next to PetSmart and Target. They recently opened their 1,500th US location, more than double Sephora's footprint, with stores averaging 10,000 square feet—twice the size of a typical Sephora. Why This Matters: The company operates on a fundamentally different thesis than its competitor. Where Sephora concentrates on the premium end, Ulta carries everything from drugstore products to CHANEL perfume, betting that beauty consumers shop across price points rather than staying in a single lane. The model works: 95% of Ulta's revenue comes from its 44 million loyalty program members. The Leadership Angle: CEO Kecia Steelman is from Mediapolis, Iowa, and began her career at Target rather than in consulting firms or Ivy League MBA programs. Her career path through Target, The Home Depot, and Family Dollar gave her insight into how Americans actually shop for everyday essentials—insight she's applied to beauty retail with remarkable results. Strategic Takeaway: Ulta positions beauty shopping as a convenience stop—something you do on your lunch break or when picking up dog food—rather than an experiential destination. It's a bet on accessibility and utility over aspiration, and it's working in markets where Sephora doesn't bother to compete. Worth thinking about for anyone working on geographic market strategies, retail positioning, or understanding where Middle America actually spends. Bloomberg: How an $11 billion beauty company built a suburban empire https://lnkd.in/ePvh_rg3 1 Luca Fontani Vilanera • 2K followers Levi's just revealed what every fashion brand chasing DTC dreams needs to hear: 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 𝘀𝘁𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲𝘀 𝟱𝟰% 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 $𝟲.𝟰 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. While CEO Michelle Gass celebrates her "DTC First" strategy delivering 11% growth, here's what the numbers actually show: 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝟯.𝟰% 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝘀 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝗗𝗧𝗖. The 2024 breakdown: ↳ Wholesale: $3.4 billion (54% of revenues, down 3.4%) ↳ DTC: $2.9 billion (46% of revenues, up 11.3%) ↳ Added 157 company-operated stores in one year Despite aggressive DTC expansion and double-digit growth, wholesale still generates $500 million more in annual revenue. 𝗧𝗵𝗲 𝗗𝗧𝗖-𝗙𝗶𝗿𝘀𝘁 𝗽𝗮𝗿𝗮𝗱𝗼𝘅 Levi's is pouring resources into DTC infrastructure: ↳ High fixed costs in retail real estate ↳ Significant ongoing investments in equipment, inventory, and personnel ↳ IT systems and omni-channel capabilities ↳ Rising labor costs at distribution centers Meanwhile, their wholesale channel declined 3.4% in 2024 (a warning signal they couldn't ignore). By Q4, management shifted focus to "stabilizing wholesale" for 2025. Translation: they realized the DTC-only path has limits. 𝗪𝗵𝘆 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Levi's sells through approximately 50,000 retail locations worldwide. Their products sit in department stores, specialty retailers, and mass channels where consumers already shop. That's reach DTC can't replicate (at least not profitably). The math is simple: ↳ DTC: Higher margins × limited reach × high fixed costs = growth ceiling ↳ Wholesale: Lower margins × massive distribution × lower fixed costs = sustainable scale 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Levi's isn't choosing between channels (they're optimizing both): ↳ DTC gives them brand control and customer data ↳ Wholesale gives them market penetration and volume ↳ The combination creates brand omnipresence Their top 10 wholesale customers still represent 26% of total revenues. No amount of DTC growth can replace that overnight. 𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻 𝗳𝗼𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 Stop viewing wholesale as legacy distribution. It's a growth multiplier when executed strategically. The winning formula isn't DTC-first or wholesale-first. It's channel harmony. Nike already tried going all-in on DTC but backtracked because it didn't make sense in the long run, financially speaking. Now Levi's is pushing "DTC First" while quietly working to stabilize their wholesale decline. It will be interesting to see how fashion brands decide to play in the future and what distribution channels they choose to prioritize. The winners won't be the brands that choose one channel over the other. They'll be the ones that master both. ___ 🛍️ P.S. If you think we can help your #fashion brand achieve better results with paid advertising and economics optimisation, feel free to send me a message or visit Grapefox. 218 17 Comments Connor Pickard Pact • 2K followers Elena Bonvicini went from selling reconstructed vintage jeans on her high school locker room floor to Bergdorf Goodman in about five years. EB Denim’s trajectory is a case study in how modern fashion brands scale without following the traditional playbook. She started with a supply arbitrage insight: vintage men's Levis’Store 501s were abundant and cheap, women's vintage denim was scarce and expensive. She bought men's jeans, reconstructed them into women's fits, and sold them to classmates. But upcycling has a ceiling. Vintage supply is inherently limited. You can’t manufacture vintage at scale. So at the point where most upcycled brands plateau, Elena made the move that separated EB Denim from the rest: she launched a contemporary line using new sustainable fabric while keeping the vintage reconstruction line as her brand anchor. Smart sequencing: Use the scarcity and one-of-a-kind nature of vintage to build brand heat and celebrity placement (Hailey Bieber, Bella Hadid wearing truly unique pieces). Then leverage that brand equity to launch scalable product lines that can actually fill retail purchase orders. The brand's now carried at Bergdorf, Selfridges, REVOLVE, and Holt Renfrew. All manufactured in LA, which typically kills margin but becomes a brand asset when your customer cares about supply chain provenance. What’s impressive to me is the capital efficiency. Elena bootstrapped this from thrift-store inventory to global distribution without burning VC money. The vintage line generated early cash flow while she figured out manufacturing. The organic celebrity placement created demand before she had retail infrastructure. For brands in the $10M–$20M range trying to solve the retail expansion puzzle: EB Denim’s path shows the answer isn’t always “raise capital and build inventory.” Sometimes it’s “build disproportionate brand equity with limited inventory first, then use that leverage to negotiate retail terms that actually work.” 11 Emily Watts Toast • 4K followers 👟 Trove is spot on. The future of footwear retail is circular, and infrastructure is the unlock. 🔓 Resale in footwear has massive untapped potential. But it takes the right infrastructure to turn challenges like sizing, condition variability, and refurbishment into strategic advantages. Condition variability and damaged returns don’t have to mean a loss. With the right repair and refurbishment infrastructure, brands can turn this inventory into a profitable revenue stream. 👉 That’s exactly where Coblr comes in. We’re building the infrastructure for repair and refurbishment — digitizing and automating the process and building a vetted nationwide repair network to make it more accessible, affordable, and scalable for brands. Historically, footwear repair has been overlooked because there was no infrastructure — it’s been fragmented, offline, and manual. Coblr brings this process online and distributes it through our network — bringing repair to where the inventory is. ✨ Repair infrastructure is a key pillar to unlocking footwear resale. 15 Explore top content on LinkedIn Find curated posts and insights for relevant topics all in one place. View top content Others named Ian Edwards Ian Edwards Montreal, QC Ian Edwards London Ian Edwards Perth, WA Ian Edwards Greater Sydney Area Ian E. United Kingdom 796 others named Ian Edwards are on LinkedIn See others named Ian Edwards Add new skills with these courses 26m Humanizing Your Personal Brand in the Age of AI: Advanced Strategies for Authentic Connection 33m Adobe Express: Creating Marketing Materials 38m Elevating Your Brand through Corporate Thought Leadership See all courses