{"version":"1.0","type":"card","id":"3afc2738-1679-4a1b-ad2b-646a41622c9a","url":"https://stacklist.com/card/3afc2738-1679-4a1b-ad2b-646a41622c9a","title":"How Jessica Long from Maad Leveraged Visible to Raise a Seed Round","source_url":"https://visible.vc/case-studies/maad/","note":"Jessica is the co-founder and president of Maad, francophone Africa’s fastest-growing B2B e-commerce player. Jessica and her team adopted Visible in December 2021 to start sending out investor updates for the first time after closing a pre-seed round, ultimately leading to a successful seed round closure in late 2023.","image":{"url":"https://ucarecdn.com/8bd3fcd0-4f9f-46e8-b670-51fbfbd85120/","alt":"How Jessica Long from Maad Leveraged Visible to Raise a Seed Round","width":278,"height":242},"stack":{"id":"5047e6b1-c284-43cb-992a-2253b301d802","title":"Raise Capital With Confidence","url":"https://stacklist.com/stack/5047e6b1-c284-43cb-992a-2253b301d802"},"created_at":"2026-10-19T04:48:12.088Z","updated_at":null,"aco":{"summary":"Maad is Francophone Africa's fastest-growing B2B e-commerce platform co-founded by Jessica Long that connects small retail shops to suppliers. The company adopted Visible in December 2021 to professionalize investor communications and successfully closed a seed round led by Ventures Platform in late 2023.","tags":["b2b-ecommerce","fundraising","africa","investor-relations","startup"],"key_entities":[{"name":"Jessica Long","type":"person","confidence":0.99},{"name":"Maad","type":"organization","confidence":0.99},{"name":"Visible","type":"technology","confidence":0.98},{"name":"Ventures Platform","type":"organization","confidence":0.95},{"name":"Airbnb","type":"organization","confidence":0.92},{"name":"Senegal","type":"location","confidence":0.9},{"name":"West Africa","type":"location","confidence":0.9},{"name":"Launch Africa","type":"organization","confidence":0.88},{"name":"Dimagi","type":"organization","confidence":0.85},{"name":"FMCG","type":"concept","confidence":0.87}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-19T04:48:15.845Z"},"token_counts":{"approximate":1527,"cl100k":1165},"content_hash":"sha256:cc53239a06e7677196081f460922d525ebf0650cbbb3864509588e7a769945f1","acp_version":"0.2","body_available":true,"body_tokens":1527,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/3afc2738-1679-4a1b-ad2b-646a41622c9a.json","html":"https://stacklist.com/card/3afc2738-1679-4a1b-ad2b-646a41622c9a","md":"/api/public/card/3afc2738-1679-4a1b-ad2b-646a41622c9a.md","stack_json":"/api/public/stack/5047e6b1-c284-43cb-992a-2253b301d802.json"}}