--- title: "9th Shorty Awards: Chambord Wins Images" url: https://stacklist.com/card/393188c5-7fa4-4763-9f14-3df3a8fb9679 source_url: "https://shortyawards.com/9th/chambord-social-media-campaign-2" stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e summary: "Chambord, a French raspberry liqueur, won the 9th Annual Shorty Awards for its innovative social media campaign that used visual imagery and influencer partnerships to build brand awareness among female millennials. The #BecauseNoReason campaign transformed Chambord's brand image from plain to fun and stylish across Pinterest, Facebook, and Twitter without traditional media support." tags: "social-media, brand-awareness, visual-content, influencer-campaign, shorty-awards, digital-marketing" key_entities: "9th Annual Shorty Awards (event), Chambord (organization), Mistress (organization), France (location), #BecauseNoReason (concept), Pinterest (technology), Facebook (technology), Twitter (technology)" classification: "analysis" content_hash: "sha256:78133aa9765a3931504a2f772dd4a3cc6846388466c6e167a2e47c0360891094" acp_version: "0.2" token_counts_approximate: 1384 visibility: public agent_accessible: true status: "final" --- # 9th Shorty Awards: Chambord Wins Images THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital. View this season's finalists! Campaign Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign Content and Media Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content Creator & Influencer Partnerships Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership Design Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App Industry Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits Overall Presence Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence Platforms & Technology Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube Podcast Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast Strategy & Engagement Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling Video Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series Menu Register Login From the 9th Annual Shorty Awards Chambord Social Media Campaign Winner in Images Finalist in GIFs Bronze Honor in Art Direction Entered in Graphics Objectives Chambord, the French raspberry liqueur had a petite problem in the US. Nobody's ears had heard of it or tastebuds knew what to do with it. So, the brand asked Mistress to help it cut through the clutter of social media by creating a visual imagery that was addicting to stare at , extended the brand's whimsical persona into the social space, and ultimately educated consumers on how to use this odd, foreign liqueur - all without any media support. Strategy and Execution When we looked at our core consumers - female millennials - and thought about how the Chambord brand fit in their lives, it quickly became clear that our consumers didn't need a fancy occasion to enjoy Chambord, they did it because...well... no reason . So, we took the iconic black raspberry liqueur and created a nouveau, tasty collection of recipes on Pinterest, Facebook and Twitter, via an influencer campaign that brought to life this #BecauseNoReason spirit. We the brand a makeover: from plain Jane to fun and stylish, with a unique tone of voice and an attitude that made any reason, a good reason to indulge in life's little luxuries . And instead of emptying our pockets on big television commercials, Chambord's social channels took the lead spreading the #BecauseNoReason mantra and educating people with recipe ideas. Next, our heads thought outside the bottle and we moved Chambord from the drinks-only category to lifestyle by engaging our consumers' favorite publications, style & design blogs, boards, and editorials. We even inspired them with a three-episode DIY series, and used trusted influencers to tell the Chambord story through their own point of view. Results We achieved our objective of making consistent, mesmerizing content week after week. And not only was it fun to look at, but the content educated people within and outside our core demo on the myriad uses and occasions for the product. Our views, considering a non-existent media buy, garnered over 1.6 million views and 40 million social engagements - increasing our engagements 26% compared to before we started. Now that calls for a Margarita Royale! Media Share this entry Entrant Company / Organization Name Mistress, Brown-Forman Links https://mistress.agency/work/chambord-social-brand-animations/ https://www.instagram.com/chambordchannel/ https://www.facebook.com/ChambordUS/ Entry Credits Jorge Andrade Designer at Mistress Kylie Wu Brand Manager at Mistress Berna Dikicioglu Project Manager at Mistress Sewa Adekoya Social Media Manager at Mistress Scott Harris Creative Director at Mistress Celine Faledam Art Director at Mistress Rachel Guest Copywriter at Mistress Share this entry Share this Shorty Awards page  Tweet  Share  Email Share link