{"version":"1.0","type":"card","id":"3774b5a4-93fb-4dbf-b1a2-778e022584bd","url":"https://stacklist.com/card/3774b5a4-93fb-4dbf-b1a2-778e022584bd","title":"The Art of PR for Small Businesses","source_url":"https://www.podpage.com/stay-on-course-ingredients-for-success/the-art-of-pr-how-small-businesses-can-earn-media-coverage-with-ed-katz/","note":"This episode of Stay On Course features host Julie Riga interviewing Ed Katz about effective public relations strategies for small businesses. Listeners will learn how to gain media coverage and enhance their brand visibility through practical PR techniques.","image":{"url":"https://ucarecdn.com/634db5a2-9965-4316-850a-16d1a01d660e/","alt":"The Art of PR for Small Businesses","width":480,"height":480},"stack":{"id":"91c47760-b955-4bf8-8327-643b0c49edd4","title":"The Art of PR: How Small Businesses Can Earn Media Coverage with Ed Katz","url":"https://stacklist.com/c/podcast/stack/91c47760-b955-4bf8-8327-643b0c49edd4"},"created_at":"2026-06-18T17:30:32.614Z","updated_at":null,"aco":{"summary":"The Art of PR discusses how small businesses can effectively earn media coverage and build brand visibility through strategic publicity techniques. Host Julie Riga interviews PR expert Ed Katz, who shares actionable strategies including social media growth, press release timing, journalist relationships, and the 80/20 content rule for entrepreneurs and service providers.","tags":["pr-strategy","media-coverage","small-business","publicity","social-media","press-outreach","brand-visibility"],"key_entities":[{"name":"Ed Katz","type":"person","confidence":0.95},{"name":"Julie Riga","type":"person","confidence":0.95},{"name":"Katnip Marketing","type":"organization","confidence":0.95},{"name":"Stay On Course Podcast","type":"event","confidence":0.95},{"name":"Facebook","type":"technology","confidence":0.9},{"name":"LinkedIn","type":"technology","confidence":0.9},{"name":"Google","type":"technology","confidence":0.85},{"name":"Meta","type":"technology","confidence":0.85},{"name":"Yelp","type":"technology","confidence":0.85},{"name":"New Jersey","type":"location","confidence":0.9},{"name":"media-outreach","type":"concept","confidence":0.92},{"name":"subject-matter-expert","type":"concept","confidence":0.9}],"classification":"transcript","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-06-18T17:30:37.597Z"},"token_counts":{"approximate":911,"cl100k":621},"content_hash":"sha256:9c9dbda69754dc2c23b18347d35dafa189bd16e46144eccec1969ae98f195afb","acp_version":"0.2","body_available":true,"body_tokens":911,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/3774b5a4-93fb-4dbf-b1a2-778e022584bd.json","html":"https://stacklist.com/card/3774b5a4-93fb-4dbf-b1a2-778e022584bd","md":"/api/public/card/3774b5a4-93fb-4dbf-b1a2-778e022584bd.md","stack_json":"/api/public/stack/91c47760-b955-4bf8-8327-643b0c49edd4.json"}}